- Reported directly to CEO and responsible for providing strategic recommendations to drive sales and company growth, leading sales & approvals team of 6 (Opened 100 to 1000 stores in <4 years)- Drove Crumbl’s international strategy, working cross-functionally with other executives on goal-setting and execution (Opened 3 stores in Canada and 1 in Puerto Rico in ‘23)- Oversaw Data Analytics & Science team of 8, driving data-informed decisions and KPI trackingcross-company and spearheading the incorporation of machine learning models & AI into workflows

- Led team of 9 on strategy & allocation of $20M+ yearly budget: hitting $1B in sales in 2022 and focusing on category design and blue ocean strategy to create market share

- Grew digital marketing strategy from 0 to 17x ROAS, leveraging and testing 10+ platforms and emphasizing the importance of data collection, analysis, and testing to make decisions and drive results. Kick-started company on a data maturity path- Built playbooks and support programs for our 800+ franchises after sourcing vendors and piloting initiatives for scalability, brand protection, and maximized ROI- Led company to problem-solve efficiently through prioritizing high-value work and automating low-value tasks, which led to Crumbl’s ability to scale locally while still investing in the national brand

Daisy is a national smart space technology company that delivers seamless solutions for homes and businesses. Partnering with homeowners, builders, interior designers, and architects, Daisy specializes in designing and installing smart technology for new construction, remodel, and retrofit projects. With a commitment to ongoing technology stewardship, Daisy ensures systems perform optimally long after installation. Whether you're a homeowner or a professional partner looking for service, interested in joining our team, or considering franchise ownership, learn more at daisyco.com.

- Drove ad revenue growth through trust, media planning, & optimizing opportunities for the Restaurants Vertical. Exceeded quarterly sales goals 140%, earning Greatest Strength Award within first quarter

Member of Office of the CEO team making proposals to CEO and Founder: Defined potential new fund. Projected revenue, net income, and equity value impacts to management company and participated in presentations to upper management. Drafted marketing presentations and developed fund materials. Supported other projects: London Office Build-out, Market Data and Paid Investment Research, and Company Training MaterialsMember of Global Project Management Team: Organized meetings for department heads, fund administrators, and counterparties. Defined next steps and conducted follow-ups across all department functions in Singapore and NY offices. Created and monitored cross-functional operating model. Exposed to and assisted all departments (Legal/Compliance, Investor Relations, Finance, Investment Ops, Risk, Technology, and Human Resources); interviewed General Counsel, Chief Portfolio Strategist, and Chief Technology Officer to understand future outlooks for firm.

The Atlas Scholars Alumni Program is geared towards creating a long lasting, constantly growing network of scholars who strive to better themselves and their communities through life long relationships. Members are graduates of Atlas Scholars, a selective energy/finance focused professional developmentprogram.

Served as the NFL's liaison for Mr. Robert K. Kraft of the New England Patriots during the week of Super Bowl 51, providing hospitality and assistance in the Greater Houston Area. Organized on-site transportation and Game Day movement for the Kraft family and guest.

• Planned and executed Super Bowl LIVE Preview Party and Grand Opening, Houston Super Bowl Host Committee Media Party (3000+ guests), Luminaries of the Game Gala, and Celebration of Champions• Assisted in the production and delivery of private events – working across several departments with multiple teams (Operations, Finance, Marketing, Communications)• Led the Events Team’s Volunteers• Organized research findings and internal database using Microsoft Office, Excel, and SharepointEvents and Hospitality Intern, September 2015 - May 2016• Planned management of itineraries, meetings, events, and accommodations for committee’s Lead Execs and Vice Chairs• Recruited (researched and cold-called) more than 200 venues in Houston to join Venue Hold Program• Created PowerPoint decks displaying research findings for events to present to management• Collaborated with and assisted all departments with various logistical accommodations• Served as representative of Internship Program – speaking at Community Board meetings and interacting with key sponsors at events

Created story pitchlines and designed project case studies to distribute to various media outlets. Acquired PR opportunities with Fast Company, Wall Street Journal, and NY Times Op-Ed. Generated leads/connections with 8 future clients. Assisted founder with communications strategy, analyzed project risks, and provided solutions to business obstacles with deadline-oriented approach (creating images licensing agreement, scheduling meetings, finding and interviewing copywriters/web designers). Initiated several marketing projects and spearheaded various business development ventures to enhance company’s image (syndication partnership, website revival, media kit, fellowship applications)

Provided customer experience and hospitality to generate sales in a fast-moving retail environment. Recruited and led fellow Rice first-year students.

Prepared 30+ sets of documents (letters of credit, inspection certificates, insurance policies) per day for import and export shipments of paper commodities – department became 10x more efficient over 6 weeks. Initiated informational meetings with executives in Sales, Accounting, Transportation, and Operations to increase knowledge of industry and understand risk management of shipments from and to global market.

Exposed to financial and energy industries through site visits, projects, and guest speakers. Managed team portfolio in simulated stock market investment challenge. Led research team to pitch wheat as a brokerage product to the company's partners.

Selected into program that sponsors seniors to visit Israel and experience country’s rich culture and diversity. Adapted quickly to new environment; learned to communicate with native peers despite language barrier. Served as U.S. ambassador to understand Israeli-Palestinian conflict firsthand