Maisa Al-Beik Email & Phone Number

Saudi Arabia

Dubai, United Arab Emirates

Based in the Virtual Expo team, I developed creative video content for the Virtual Expo website virtualexpodubai.com, as well as social media campaigns, taking ownership alongside with a team of 6 in driving and retaining traffic, while collaborating and reporting to Chief of Staff.Key results:► We achieved 250M website visits against a target of 100M► Visit VirtualExpo2020Dubai.com campaign with Pablo Zabaleta achieved 71k+ impressions, 2.8M+ clicks and 13.6M+ video views► Visit VirtualExpo2020Dubai.com with Jack Grealish delivered 37.8M impressions, 66k+ clicks and 21.5M+ video views► Entertainment campaigns generated the highest volume at 23M clicks

Dubai, United Arab Emirates

Worked closely with the Creative Director to come up with creative approaches and solutions while co-ordinating with motion graphic designers to execute all necessary media assets.► Co-ordinated with graphic designers and motion designers to execute assets and creative digital concepts, solving complex problems to ensure high quality video content.► Reporting to executive producer and effectively communicate technical post-production requirements and timeline deliveries.

Dubai, United Arab Emirates

Managed post production workflow from execution to client delivery on social media ads, media campaigns and corporate videos► Directed and edited social media content for the Ministry of Health. ► Editing social media content for the Dubai Tourism and Commerce Marketing, Nescafe Dolce Gusto, and Nokia 5.4 (Capture your world)► Successfully managed client relationships throughout projects, capturing requirements and ensuring satisfaction

Dubai, United Arab Emirates

Worked as an in-house video editor while managed most of in-house post production workflow. Directed & edited social media content for brands such as Etihad Airways, Chevrolet, Toyota Prius and Volkswagen, and edited content for Government events as a such as U.A.E. Pioneers & DGEP.► Archived productions and streamlined processes, transferring 7 years of productions from hard drives to servers, deleting duplications and delivering efficiency savings of approx. 95%► Developed and mentored 2 interns, assigning editing projects and advising on pitch writing ❖ Key project - Etihad Ramadan Fridge Humanitarian Campaign sponsored by Etihad Airways:Delivering a four-part web series documentary filmed over 25 days, covering stories from disadvantaged peoples across Dubai, Indonesia, India & Pakistan. ✫ Directed all film shoots, spending full days with the subjects, understanding how they survived, and ensuring the stories would be presented impact-fully ✫ Incredibly well-received across social media, it achieved 13.9M views, 33,000 shares, 29% engagement rate and near-universal positive sentiment, and most importantly it inspired significant widespread community spirit and lasting international support

Dubai, Studio City

Worked on the web series ‘MAGGI Diaries’ for Nestle, creating 47 episodes and 50 video recipes whilst leading 2 editors. ► Travelled with the crew to multiple countries and edited at pace ► The series earned 60M views on social media and 120M views on MBC► At the Dubai Lynx 2016 and 2017 awards it won 3 Golds & 1 Bronze for Integrated Campaign, Creative Effectiveness, and Non-fiction Film Series

Senior Editor for an extreme adventure documentary series (‘Pulse Arabia’, 12 episodes), airing on national channel Quest Arabia TV.

Abu Dhabi, United Arab Emirates

Lead editor for the 1hr 15min documentary ‘A Legacy Remembered’ of the late HH Sheikh Zayed, focussing on four key topics: The Man, The Vision, The Nation & The People. Included new landmark poems in each, extensive archived detail and interviews with contributors citing personal memories of the Sheikh.

Abu Dhabi, United Arab Emirates

A video editor for daytime TV programs, some live, that aired on national Middle East TV channels such as MBC, Rotana Khalijiyah, DMTV and Al Aan TV. Significantly developed skills in working at pace as well as in Final Cut Pro.

Bachelors Degree, Film Production

Film Production

High School Diploma, High School Diploma