Digital Marketing in Healthcare

- Google Ads account manager (search and display network);- Elaboration of strategies on social networks (Facebook and Instagram);- Content creation, including Blogs, online campaigns (ads) and social networks;- Configuration of conversation tracking in Google Tag Manager and Google Analytics;- Results analysis and preparation of reports for clients of health area (clinics and hospitals);- Routine of meetings and alignments with customers.

- Landing pages and online ads planning and strategy;- Content strategy for social networks and blog;- Online campaigns optimization;- Data analysis, reporting and meetings with customers.

- Google Ads account manager (search and display network);- Elaboration of strategies on social networks (Facebook and Instagram);- Content creation, including Blogs, online campaigns (ads) and social networks;- Configuration of conversation tracking in Google Tag Manager and Google Analytics;- Results analysis and preparation of reports for clients of health area (clinics and hospitals);- Routine of meetings and alignments with customers;- Coordination of team… Show more - Google Ads account manager (search and display network);- Elaboration of strategies on social networks (Facebook and Instagram);- Content creation, including Blogs, online campaigns (ads) and social networks;- Configuration of conversation tracking in Google Tag Manager and Google Analytics;- Results analysis and preparation of reports for clients of health area (clinics and hospitals);- Routine of meetings and alignments with customers;- Coordination of team activities. Show less

- Content development and social networks management (Facebook, Instagram and LinkedIn);- Planning and executing online media campaigns on social networks and Google channels;- Newsletter, e-mail marketing and blog articles creation;- Monitoring, measurement of results and reporting;- Market research, customer prospecting, budget and contract management.

In-house service to Roche Pharma Latin America in internal engagement strategies and content development, including:- Content production for internal portal, newsletters, offline channels and scripts.- Coordination of a communication agents network in Latin America.Performance in the Public Affairs team, including assistance to General Electric (GE), an American Multinational Conglomerate, and Aegea, a private sanitation company. - Support in the development of programs to… Show more In-house service to Roche Pharma Latin America in internal engagement strategies and content development, including:- Content production for internal portal, newsletters, offline channels and scripts.- Coordination of a communication agents network in Latin America.Performance in the Public Affairs team, including assistance to General Electric (GE), an American Multinational Conglomerate, and Aegea, a private sanitation company. - Support in the development of programs to identify and engage opinion leaders, promote discussions around regulatory issues of interest to the business and address socially relevant causes. Show less

Responsible for all AMB's press review routine: dissemination of campaigns and projects for the media, monitoring of reported topics, meeting demands from journalists, organizing press conferences and accompanying and guiding spokespersons in interviews. In addition, the production of content for the AMB portal and magazine, coverage of external and internal events, translations and preparation of presentations for an entity's director and president.

Press office for Abbott (pharmaceutical industry) and Mayo Clinic (integrated medicine center in Jacksonville, Florida). Daily contact with the national media (follow-up), meeting press requests, following up on interviews, developing disclosure strategies, measuring results and translating global press releases.

Press consultancy for Espaço Letícia Junqueira (hippotherapy of the Jockey Club of São Paulo): client's dissemination in the national media, production and review of press releases, press service, interviews organization and monitoring, and monitoring of reported topics.

Performance in the Internal Communication area of ​​Anglo American (mining industry multinational), including:Content for internal channels (newsletter, wall newspaper and magazine), translation and revision of communications, website and intranet update, control of the Fale Conosco channel, campaigns and internal events organization (contact with suppliers and interface with agencies), and employee relationship activities.