Maisie Mackay Email & Phone Number

London, GB

• Fostered new and existing client relationships through onboarding, project management, and campaign execution, with 9 clients like Athleta x Well & Good and Uber
• Executed a 4-month marketing campaign for Coca-Cola's Gold Peak Tea surpassing our product engagement goal by 3%.
• Managed the production and creation of over 150 creative assets for 10 brands including Susan G Komen and Dasani Sparkling
• Hired, trained, and managed 185 brand ambassadors on reaching target activation KPIs by providing quality brand experience and customer service for 6 large scale events
• Developed a criterion to evaluate, vet, and negotiate partnerships and sponsorships with 14 events for Gold Peak Tea, saving them $75,000 in activation fees

London, GB

• Updated website design, brand voice, and content strategy to develop new audience targeting objects for CSM’s digital audience
• Brainstormed and researched marketplace trends to help Hilton Hotels, Sesame Street, and Six Flags reach the millennial and Gen Z demographic
• Pitched and executed a networking event partnered with Minorities in Sports, that had a 50% growth in attendees from the NFL, NBA, and MLB
• Increased company engagement by 60% creating an internal newsletter featuring new business opportunities, industry updates, highlight upcoming events, and a trivia section
• Facilitated intern recruiting program by reviewing 70 applicants for 20 positions

Jacksonville, FL, US

• Created and executed two social media content calendars using spreadsheets to expand clients’ brand voice and reach by 20%
• Collaborated with in-house marketing team to create criteria for a new target market focused on young families, which reached 500 new families in the clients’ desired area
• Crafted a media database that reached the clients target demographic through collecting offline and online contacts
• Improved overall user experience and conversion rates for local recreational business’ website by 15% through updating copy and blog using WordPress
• Wrote a press release for digital and print to announce a new medical device

Ponte Vedra Beach, FL, US

• Managed 20 on course content creators to ensure premium content was being captured throughout the tournament by capturing over 100 photos a day for all social platforms
• Crafted educational articles for tournament website covering event preparation and day-of logistics, reaching over 5,000 attendees
• Captured and created sponsored content featured on Instagram, Twitter, and local news stations for PGA Tour Wives charity luncheon, Rookie press conference, and with Jacksonville Jaguar players
• Promoted the PGA Tour app through guerilla marketing to attendees collecting over 15,000 downloads within 5 days

Jacksonville, Florida, US