Maíra Silva Email and Phone Number
Maíra Silva work email
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Maíra Silva personal email
Maíra Silva phone numbers
🙋🏻♀️ Hey there, I'm Maíra!👩🏻💻 I have a marketing background and spent the last sixteen years developing products for the B2B and B2C consumer goods industry. These past experiences led me to have a deep knowledge of the discovery process to find the consumer needs and deliver painkiller solutions via successful products.👩🏻🎓 I'm also a Master in Business Administration (Insper), which allowed me to deep dive in business management and leadership skills to refine strategic and systemic visions and improve the quality of my decisions, exploring contents like business metrics, corporate finance and business valuation.🏃🏻♀️ Outside of work, I'm a marathoner and a contemporary art admirer (it's all about the process not about reaching the finish line!).SKILLS🧠 With an analytical and ownership mindset, I have great communication and interpersonal skills. As a Design Bachelor, I also have a strong sense of what great designs look like, problem solving, narrative/storytelling building and presentation development skills.
Cia Tradicional De Comércio
View- Website:
- ciatradicional.com.br
- Employees:
- 269
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Gerente De Experiência E MarcaCia Tradicional De ComércioState Of São Paulo, Brazil
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MentorAlumna Sep 2024 - PresentVolunteer mentor of young women in college or in transition career, to build successful stories of women in leadership roles -
Marketing Manager | Product Category & Visual MerchandisingDengo Chocolates Aug 2023 - PresentSão Paulo, Brasil• Develop and implement long-term strategies for product categories to achieve sales and profit targets• Conduct market research and analyze consumer trends, competitor products, and pricing to identify opportunities and make data-driven decisions• Monitor market dynamics, including consumer preferences, industry trends and adjust category strategies accordingly• Manage product assortment portfolio, including assortment selection and optimization• Determine pricing strategies and manage price positioning to optimize sales and profitability• Collaborate with the marketing team to develop and execute promotional plans to drive category sales and increase brand visibility• Analyze sales data and key performance indicators to identify opportunities for improvement and make data-driven recommendations.• Provide guidance and support to cross-functional teams, including sales and marketing managers, to ensure the successful execution of category strategies -
Business Design CoordinatorDengo Chocolates Jan 2023 - Aug 2023São Paulo, Brasil
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Ux/Cx CoordinatorDengo Chocolates Aug 2022 - Jan 2023São Paulo, Brasil• Leadership in UX researches initiatives • Design and creation of personas and mapping user journeys through user research and data• Development of wireframes and prototypes around customer needs• Work in creative ways to solve UX problems anticipating customers and business needs• Definition of product roadmap and manage backlogs based on business priorities• Evaluation of current operational procedures, identifying inefficiencies and making recommendations for improvements based on findings• Participation in strategic planning sessions with other members of management to discuss long-range goals and objectives
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TeacherMiami Ad School (M.Ad School) May 2022 - PresentTeacher at Bootcamp of Brand Design, Strategy & TechnologyTopic/Discipline: Overwatch Brand Identity -
Marketing Manager | Fine Fragrance & Fine Beauty LatamGivaudan Jul 2019 - May 2021São Paulo E Região, Brasil• Provide marketing expertise for categories and clients across the Perfumery division• Ownership of marketing projects and deliverables for Grupo Boticário and its brands• Leadership in LATAM initiatives to R&D innovations and patents• Development of strategic creative concepts, storytellings, presentations and go-to-market strategies for external clients• Manage launch calendars and timelines for deliverables• Identify new market opportunities and translate them into meaningful and profitable solutions• Research of market drivers, consumer behaviors, players, launches and brands of the market assigned. Competition analysis / presence in the markets• Relationship building and customer engagement from day-to-day to top-level management -
Product Development SpecialistGranado Pharmácias | Perfumaria Phebo May 2018 - Jun 2019Rio De Janeiro E Região, Brasil• Brand strategy• Leadership and execution of the rebranding project for Phebo brands, redesigning its visual identities and all the packagings of the brands• Art direction and creation of innovative packagings and key visuals for Phebo brands• Management of a team of creatives (graphic designers)• Responsible for the quality, creativity and delivery of the projects• Management of consumer goods product development processes • Relationship building with suppliers i.e. fragrance, print, packaging and glass suppliers• Interface with internal stakeholders such as R&D, Marketing, Trade and Supply Chain departments• Evaluation, fragrance selection and participation in sensory tests of new formulas• Presentation and olfactive training of new products for sales team -
Senior Product Development AnalystGranado | Phebo Aug 2012 - May 2018Rio De Janeiro E Região, Brasil• Management of consumer goods product development processes • Design and creation of innovative packagings and key visuals for Phebo brands• Responsible for the quality, creativity and delivery of the projects• Relationship building with suppliers i.e. fragrance, print, packaging and glass suppliers• Interface with internal stakeholders such as R&D, Marketing, Trade and Supply Chain departments• Evaluation, fragrance selection and participation in sensory tests of new formulas
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Diretor De Arte6D Jan 2011 - Jul 2012- Management of a team of creatives (graphic designers, developers and trainees)- Creation and art direction for brand campaigns evolving all communication deliverables- Planning and concept of communication campaigns, e-commerces and websites projects- Account management -
Graphic Designer At Farm RioGrupo Soma Apr 2010 - Dec 2010Rio De Janeiro E Região, Brasil• Creation of brand campaigns evolving all communication deliverables -
Product Development AnalystGranado | Phebo Mar 2008 - Apr 2010Rio De Janeiro E Região, Brasil• Responsible for the launch pipeline and products lifecycle• Management of consumer goods product development processes • Design and creation of innovative packagings and key visuals for Granado and Phebo brands• Responsible for the quality, creativity and delivery of the projects• Evaluation and fragrance selection
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Graphic DesignerEstúdio Roda Jan 2007 - Feb 2008Salvador E Região, Brasil• Creation of brand campaigns evolving all communication deliverables
Maíra Silva Skills
Maíra Silva Education Details
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Habilitação Em Comunicação Visual E Ênfase Em Meios Digitais -
Colégio Antônio VieiraGeneral Studies
Frequently Asked Questions about Maíra Silva
What company does Maíra Silva work for?
Maíra Silva works for Cia Tradicional De Comércio
What is Maíra Silva's role at the current company?
Maíra Silva's current role is Gerente de Experiência e Marca.
What is Maíra Silva's email address?
Maíra Silva's email address is mp****@****.com.br
What is Maíra Silva's direct phone number?
Maíra Silva's direct phone number is +5521323*****
What schools did Maíra Silva attend?
Maíra Silva attended Insper, Universidade Salvador, Colégio Antônio Vieira.
What skills is Maíra Silva known for?
Maíra Silva has skills like Textile Design, Corporate Identity, Packaging, Empreendedorismo, Concept Development, Brand Development, Visual Communication, Graphic Design, Design De Embalagens, Adobe Photoshop, Advertising, Branding.
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Maíra Silva
Sr. Product Manager | Product Manager | Banking, Credit & Investment Products | Product Management At @Btg PactualSão Paulo, Sp -
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2gmail.com, witness.org -
Maíra Andrade
Lean Manufacturing | Computer Modeling And Simulation | Data Science & Analytics | Logistics | Supply Chain | InnovationSalvador, Ba
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