Maitane Bilbao Email & Phone Number

United States

• Responsible for identifying consumer and market opportunities to develop recruitment strategies to seize them, in order to drive brand equity while delivering profitable volume growth of Coca-Cola TM, Sprite, Fanta, Dasani. Minute Maid, Powerade and local heritage brand Frescolita.• Led Marketing strategies for business continuity under a complex environment. • Executed brand strategies to sustain brand love and connection with consumers.Main achievements: Led concept and execution of Returnable Bottles integrated campaign “Cada uno pone lo suyo”, pioneered product for business sustainability. Driving RGB mix from 8% to 51%.

• Led team of four (4).• Responsible for all The Coca-Cola Company brands portfolio in the country, such as Coca-Cola, Sprite, Fanta, Dasani, Powerade, Minute Maid and Frescolita, serving as the primary liaison between Agency Staff, Marketing team and outsourced vendors. • Created account strategies, leading projects from conception to final execution.• Supervised staff and projects, motivating and mentoring staff to hit goals and produce successful materials for clients, as well as providing feedback.• Ensured launch plans were developed and executed in alignment with marketing strategies.

• Helped to develop key client partnerships by seamlessly overseeing workflow, learning client's business and delivering key presentations. • Partnered with account team director to drive long-term account planning, growth and success.• Engaged in daily communication with clients to establish and maintain positive working relationships.• Collaborated and partnered with the creative team to achieve goals and constantly exceeding client expectations.Main achievements: • Executed The Coca-Cola Longest Serving Guinness World Record. • Led concept and execution of CoRiendo 21k, Coca-Cola Race 2014.

• Led account executives and account representatives. • Monitored team performance and gave guidance when needed. • Helped to ensure that clients were satisfied with all stages of campaign development. Brands responsible for: Nivea’s entire portfolio, Eucerin, Duo Condoms, Hansaplast, Revlon, amongst others. Main achievements:Led concept and execution of Nivea Black & White Deodorant launch in Venezuela, included as part of the top 10 countries globally with best launch. Brand reached Market share growth +2pts. vs PY.

Account executive for multiple global and local Accounts, such as Motorola, Toyota, Sony Entertainment, Nokia, Ron Santa Teresa, amongst others. Main achievements:Led concept and execution of Motorola Venezuela Key Partners workshop in Argentina.

Master Of Arts - Ma, Communication Studies

Digital Marketing Certificate

Specialist In Integrated Marketing Communications, Marketing/Marketing Management, General

Bachelor Of Arts - Ba, Social Communication