Sofamel is a Spanish company dedicated to the production of electrical connection, as well as safety and electrical protection materials. A Worldwide leader in New Technologies.Skills:• International Negotiations: Management of complex negotiations and the closing of sustainable agreements.• Product Approvals: Obtaining approvals in different Utilities, for product entry into international markets.• Regional/International Strategy: Development of region-specific strategies to maximize market penetration.• Customer Vision: Influencing customer perception to increase sales and enhance brand positioning.• Key Account Management: Personalized analysis of each client to tailor local strategies and integrate factors to maximize market share.• New Business Developments: Identifying new lines, products, and opportunities.• Leadership: Leading teams toward common objectives.Key Achievements:• Expansion to over 85 countries.• Substantial increase in international sales.• Improved brand positioning in key international markets.