Maite Rivera Email & Phone Number

Stockholm, Stockholm County, Se

Stockholm, Stockholm County, Se

Berlin, Berlin, De

• To enable brand partners to gain a holistic understanding of their consumers at Zalando• To provide data-driven value to brand partners by enabling them to derive actionable insights for strategic, marketing and merchandising decision making• To understand our clients’ needs, hopes and desires and translate them into insightful analyses• To analyze data (transactional, behavioral, demographic...), create relevant insights, derive effective strategy and action recommendations and present the findings to our clients. Presenting to Senior management and C levels.• To stay on top of the Consumer Insights analysts' latest discoveries and to make sure that our clients reap the benefits by defining and building further consultancy products and strategies based on their needs• To win new clients for the Consumer Insights self-service web interfaces, to onboard them, to answer their questions to get the most out of it• To push our fashion brand clients' understanding their online consumers to the next level

Berlin, Berlin, De

- Monitor market-specific fashion trends, research competitive activities, analyze the actual business performance and closely cooperate with the central buying teams - Monitor actuals vs. plan and management of performance by driving and executing activities to accelerate sales - Provide input to the central campaign planning - Ensure that the local websites are inspiring and drive the right trade-off between sell-through rate, conversion rate, sales and discount rate - Liaise closely with other relevant functions for the market to optimize the customer experience and our business performance (e.g. SEM, SEO, Affiliate & Display Marketing, PR, Newsletter, Pricing, Controlling, etc.) - Promotion Planning and execution (adhoc discounts, mid-season sale, end-of-season sale) - Identify AB testing strategies and agree the appropriate measurements so that precise conclusions can be drawn - Analyze all digital KPIs related to the local website using Google Analytics: Conversion Rate, Bounce Rate, Click Through Rate, Search terms - UX optimization and Onsite optimization (navigation, search, category tree, landing pages, SEO pages) - New Customer Acquisition strategy definition and roll out - Customer Segmentation ownership - Drive strategy development for the local markets

Palau Solità I Plegamans, Barcelona, Es

• Team lead E-business department• Managing the flow of products from the warehouse to the live website• Shaping the product content and promoting best sellers in prime positions• Strong awareness of the important products and categories for the business• To define special product launches and to manage the brand launch calendar• To keep strong relationships with the buying and the allocation teams ensuring efficient replenishment• To identify and to develop in-season and long term trading opportunities and strategies• Strong relationship with the Studio Photography and the Visual Merchandising teams in order to find more efficient ways of working• Optimization of content marketing to support sales and to make site experience more user-friendly• To plan the site messaging to maximize brand and commercial impact• To improve email marketing CR through testing messaging and content in order to drive open rate and CTR• To identify AB testing strategies and to agree the appropriate measurements so that precise conclusions can be drawn• Commercial activities and promotions coordination in line with departmental and company events• Assist to sales, trade, operations an studio meetings to provide and receive updates and be aware of special projects• Global sales analysis within more than 75 countries and 6 brands: woman, man, kids, plus sizes, sport and intimates• To prepare detailed analytical reports to track ecommerce performance• Proactively deep-dive to produce further analysis to clarify findings and deliver business context to data• Communicating weekly performance on all Ecommerce KPIs and providing qualitative feedback to ad-hoc analysis ensuring data is understood• To ensure that all data from third party partners is reconciled with internal data• Working with the marketing team on segmentation and targeting strategies through our CRM and Google Analytics data• Creation of phased budgets for all departments involved with ebusiness department

Palau Solità I Plegamans, Barcelona, Es

• In charge of calculating and planning the ideal purchase order quantities taking into account the expected demand, past key figures and the intended inventory levels• Sales analysis and provide Initial order for the stores – off and online• Reviewed collections, stock’s control and incidents resolution

London, Gb

Valencia, Valencia, Es

Curso Especializado En Comercio Electronico, Marketing

Licentiate Degree, Marketing Research

Licentiate Degree, Business Administration And Management, General

English Course

Bachelor'S Degree, Business Administration And Management, General