Shopper Marketing Manager
Current- I am responsible for transferring the brands' global strategy to local market points of sale and channels (off trade and PDM):
- Design, coordination and management of visibility projects, promotional plans and commercial support for every category and client's needs according to marketing plans and global guidelines
- Product and Category presentations as well as providing training to clients and sales force
- Budget Management for Spanish Shopper Marketing for every category. Maximizing the resources and ensuring we are aligned with the financial plan.
- Providing support, management, and coordination to field sales force.
- Planification and forecast of European POS materials based on clients' needs and product campaigns