Shopper Marketing Manager
CurrentI am responsible for transferring the brands' global strategy to local market points of sale and channels (off trade and PDM):• Design, coordination and management of visibility projects, promotional plans and commercial support for every category and client's needs according to marketing plans and global guidelines • Product and Category presentations as well as providing training to clients and sales force • Budget Management for Spanish Shopper Marketing for every category. Maximizing the resources and ensuring we are aligned with the financial plan.• Providing support, management, and coordination to field sales force. • Planification and forecast of European POS materials based on clients' needs and product campaigns • Local Ecommerce support at customer level and main contact person for AECOC