Passionate about Marketing & Trade Marketing. Acting as a catalyst for making and executing great plans in a challenging environment is what I love ! Currently managing a team of strong people to fit customers', consumers' & company's needs. Human-focus, working together as one team & working in a transversal way are the things giving me most of my energy ! FMCG - Food & Beverage - Retail & OOHSpeaking currently French, English & Dutch.
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Head Of MarketingSanglier Durbuy AdventuresLiège, Wal, Be -
Head Of MarketingLa Petite Merveille (Lpm) Sep 2024 - PresentDurbuy, Région Wallonne, Belgique -
Chef De Produit-Markethic CoordinatorGaller, Chocolaterie Indépendante Jan 2023 - Sep 2024Belgique -
Head Of Trade Marketing & InsightsSuntory Beverage & Food Benelux Jun 2020 - Jan 2023Genval, Région Wallonne, BelgiquePart of local commercial leadership team. Managing a team of 5 people in a context of huge transformation.Building strong plans between marketing plans & customers' needs. Acting as a real catalyst for building plans to make the category and our brands & customers grow, our department is responsible for - better understanding of our performances- promotional planning- category recommendations- assortment recommentations- assessing business cases- translating customers' needs towards marketing department- ensuring our plans are fit for the market and well-implemented- piloting the business while understanding the risks & opportunities our brands face on the market. -
Senior Brand Manager SchweppesOrangina Schweppes Nov 2016 - Jun 2020Responsible for Schweppes brand : Media - ATL : from developing media campaign together with our agency to validating & challenging the mediaplanning proposed by the media agency. Innovation : from working on strategic plan for the 3 years to come understanding our needs in terms of innovations to perfectly implementing our plans in the market together with the sales team. P&L : responsible for my brand P&L (promotions / volumes / A&P budget responsibility / impact of COGS when launching an innovation).. -
Category ManagerOrangina Schweppes Apr 2014 - Oct 2016Genval -
Key Account Manager On The GoUnilever Jun 2013 - Mar 2014Brussels -
Brand Builder LaundryUnilever Jan 2013 - Jun 2013Brussels -
Brand ManagerUnilever Sep 2010 - Jan 2013Management Traineeship at Unilever enables young graduates to get responsibilities of a real job from day 1 with a lot of coaching & trainings.My role as a Brand Manager is to develop Dove, Axe & Sunlight Skin Care & Cleansing brands in the Belgian Market.Advertising adaptation & planning, Activations development, Budget Management, Project Management, Product launch in Belgium, Market Analyses. This job enables me to develop a lot of skills in terms of Marketing but also in terms of Management. This job is about open-mindness, curiousness, creativity, analysis, Management, customer/consumer-orientation and a lot of other characteristics. -
StudentHec-Ulg, Ecole De Gestion Sep 2004 - Sep 2010
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Assistant Account Manager (Internship)The Retail Company Eurorscg Group Sep 2009 - Nov 2009Suivi et gestion de jobs quotidien pour Lunch Garden et Woluwé Shopping Center essentiellement.Relations avec le client et développement de différentes campagnes.
Maïté Lucas Skills
Maïté Lucas Education Details
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Marketing & Organization, Management
Frequently Asked Questions about Maïté Lucas
What company does Maïté Lucas work for?
Maïté Lucas works for Sanglier Durbuy Adventures
What is Maïté Lucas's role at the current company?
Maïté Lucas's current role is Head of Marketing.
What schools did Maïté Lucas attend?
Maïté Lucas attended Université De Liège, Uniwersytet Warszawski.
What are some of Maïté Lucas's interests?
Maïté Lucas has interest in Séries Télévisées, Marketing, Lecture, Festivals, Cuisine, Concerts.
What skills is Maïté Lucas known for?
Maïté Lucas has skills like Fmcg, Produits De Consomation, Management Marketing, Management, Communication Marketing, Gestion De La Marque, Consumer Products, Brand Management, Marketing, Gestion De Projet, Trade Marketing, Marketing Du Commerce.
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