Mai Thanh Tâm Email & Phone Number

• Produce videos and monitor performance of company’s TikTok channel, increasing followers by 10% each month. • Write SEO-friendly articles (English & Vietnamese) and update content on websites, achieving 2.500 views per post. • Support event organizing with 10+ corporate partners (chambers, universities, colleges) such as ACCA, FTU2, HUST.• Conduct market research and analysis to identify customer needs and preferences.• Participate in generating new innovative ideas for marketing campaign.

Project Management (40%)• Led a team of 5 people in successfully delivering a complex project on time within allocated budget and reached 110% KPI in terms of performance metrics.• Developed partnership with 30+ top tier university clubs and per project such as DEL Hanu, HRC NEU, MRC FTU, etc.• Handled all administrative tasks (minutes of acceptance, contracts, etc.).Content Production (60%)• Produced 50+ detailed content in a variety of formats on Facebook with an average reach of 6.000-12.000, a peak reach of 1.000.000 and a level of engagement of around 200–250 per post.• Planned and executed email marketing plans for 7 projects to target a database of 70,000+ students, average 5-7 emails per campaign in a month.• Assisted the senior copywriter in writing the MC scripts for 4 offline events with over 300 attendees.• Built detailed seeding plan and create content seeding weekly for nearly 80 Facebook groups and 9 online webinars.Client: Prudential, Maersk, P&G, Coca Cola, OnPoint, Techcombank, Zalo, Carlsberg

• Managed a team of 4 people to create videos monthly, increasing club’s TikTok followers by 5% in 1 month. • Collaborated with cross-functional teams to produce 30+ posts, enhancing Fanpage followers by 7% each month.• Coordinated in organizing 3 offline talkshows, gaining 300 students each at several universities in Hanoi.Channel: Fanpage CLB Marketing – ĐH Thương Mại, TikTok @tmufact