Experienced Digital Marketing Professional with 5+ years of expertise in driving successful campaigns and building brand presence. With a strong foundation in Media and Communication from Symbiosis Institute, I am passionate about leveraging data and insights to optimize business outcomes.
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Digital Marketing SpecialistWorkex Apr 2019 - Apr 2022Bengaluru, Karnataka, India- Revamped digital marketing strategy to boost customer engagement and acquisition. - Analyzed current marketing tactics like social media, SEM, and email marketing to develop more impactful methods. - Orchestrated campaigns across social media, mobile, and local platforms. - Utilized analytics to track performance and drive optimal results.- Identified trends, optimized spending, and enhanced performance.- Brainstormed innovative growth strategies. - Planned, executed, and measured experiments for conversion testing.- Evaluated end-to-end customer experience across various channels. -
Brand ManagerZamstars Management Services (I) Pvt. Ltd. Jul 2018 - Mar 2019Bengaluru Area, India- Analyzed client needs to establish objectives and defined key performance indicators- Devised marketing strategies both online and offline to meet objectives- Enhanced brand awareness, increased top of mind recall, and bolstered credibility through strategic initiatives -
Senior Social Media ExecutiveSocial Beat Nov 2016 - Apr 2018Bangalore- Developed tailored account strategies for clients, overseeing social media, website maintenance, SEO, content creation, and Google Adwords. - Orchestrated impactful social media campaigns, boosting brand visibility, engagement, and lead generation. - Monitored campaign performance, delivering daily, weekly, and monthly reports with actionable insights and trend analysis. - Provided exceptional client service to ensure satisfaction and success. -
Account ExecutiveShrooms Creatives Jun 2016 - Oct 2016Bangalore- Integrated current social media trends into content to analyze brand growth. - Edited client presentations for accuracy. Generated innovative consumer engagement ideas. Tracked client social media metrics. - Managed and responded to customer inquiries promptly. -
Freelance Content WriterShrooms Creatives May 2015 - Aug 2015Bengaluru Area, IndiaProject handled:Edonext – Writing blogs on different career options which would help the readers bridge the gap between his/her educational qualification and the right job
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Digital Marketing AnalystPipa + Bella Apr 2015 - Jun 2015Mumbai, IndiaMonitored customer transactions, analyzed conversion rates, and performed Cohort Analysis on a weekly basis and utilized Google Analytics for data analysis. -
InternGreenpeace India Oct 2014 - Dec 2014Mumbai Area, IndiaOrganised an event named " The Bonsai Tribe" .Volunteered for an event named " The DirtE Talks"Created awareness under "No Thooking Abhiyaan" Campaign
Maitheli Maitra Education Details
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Communication And Media Studies -
Finance And Financial Management Services -
First Class -
Thakur College Of Science And CommerceFirst Class With Distinction -
Thakur Vidya Mandir High SchoolFirst Class With Distinction
Frequently Asked Questions about Maitheli Maitra
What is Maitheli Maitra's role at the current company?
Maitheli Maitra's current role is Digital Marketing Professional | Ex-Social Beat | Ex-Workex.
What schools did Maitheli Maitra attend?
Maitheli Maitra attended Symbiosis School Of Media And Communication, Bengaluru, Upgrad.com, University Of Mumbai, Thakur College Of Science And Commerce, Thakur Vidya Mandir High School.
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