Maitri Gupta Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka

Heading brand management of 2 cardiovascular research brands Crestor & Seloken XL, contributing to INR 70 Cr of AZ’s cardiovascular & metabolic business in India & holding a spot within top 6 brands in highly fragmented markets, currently growing at 11%.Developed business cases for new products, explored second brand strategy at retail and implemented expansion strategy with digital

Bengaluru Area, India

Responsible for sales Symbicort for asthma & COPD management in key hospitals in BangaloreAchieved 93% trade sales target for Bangalore, with a growth of 21% in 2019, achieving INR 1.4 Cr of annual sales

Headed brand management of Seloken XL, Betaloc & Imdur, INR 68 CrDrove 2 unique SOV campaign to drive the uniqueness of Seloken XL, achieving 98% sales to budget, growth 4% in 2019Realigned the positioning of Imdur, achieving growth of 10% in a declining molecule market in 2018

Bengaluru, Karnataka, India

Developed an expansion strategy for Seloken XL, Betaloc & Imdur in geography with a contractual sales model and renewed positioning and rolled out the new deployment model

Bengaluru, Karnataka, India

Derive insights for AZ’s retail pharmacy strategy by identifying needs of different pharmacy segments, assessing competitor’s engagement models & understanding AZ’s brand perception with the pharmaciesDevised AZ’s retail strategy recommending dedicated team & pharmacy engagement programmes for strengthening partnership

Mumbai, Maharashtra, India

Headed product management of electrical standard products - capacitors & APFC panels INR 60 Cr, grew by 20% in 2016Achieved INR 1.5Cr, YoY 51% growth in panel sales in FY16 through extensive product spec-in in utilities & projectsLaunched new reactors range & drove its sales through product-bundling schemes generating consistent monthly sales of INR 26 lacs in launch yearParticipated in international industry forums ELECRAMA’16 & presented a paper at CAPACIT14, an international conference on capacitors in New Delhi, by IEEMA in 2014Led the novel website launch of entire range of L&T’s electrical standard products

Master Of Business Administration - Mba, Marketing, 2.97

Activities and Societies: Actor, GASP’17: Acted in annual drama production Kanjoos by Guild of Actors at SP, attended by 300+ people.

International Immersion, Marketing

Completed advanced course on Big Red Marketing framework & digital analytics

Bachelor Of Engineering - Be, Electrical Engineering, 80.9%

Activities and Societies: Committee Member, Aayaam 2K12: Responsible for awarding and certification for inter-college events of annual.

Class X Cbse 94.00%, Class Xii Cbse 89.80%

Activities and Societies: Student Council: As Jr. House Captain, led student participation in intra-school sports, cultural & literary.