Strategic Planner
Current- Proposing, writing, and presenting communication strategies, communication plans in line with Client’s marketing strategy- Participating in the integration of creative and strategic planning into cohesive communicationsplanning that builds brands, drives traffic, gets results, and has a wow factor.▪ Conducting analysis necessary from different sources of information to sharpen the client brief,build alternative hypothesis and propose optimal strategic mar-com solutions.▪ Involving in the design for research analysis in both quantitative and qualitative techniques.▪ Perform various activities to detect consumer insights and turn insights into strategic ideas andintegrated communication solutions.▪ Identifying core customer insights that take complex business challenges and turns them intosimple solutions that drive overall brand strategy and creative execution.▪ Develop creative brief to designers and follow up design. Working closely with Creative teamand related departments to identifying communication approach before wrapping up creativebrief from client information provided.▪ Monitor and analyze industry trends, market research and market changes in order to use thesefor concept development. Monitor cultural and social trends, impact on users’ attitudes, behavior and perceptions that can use for project brief and proposal development