Development of the company's fashion branding and communications strategy. Strategic development of content for all of Osklen's communication platforms (such as shooting and campaigns) to deployment into online and offline materials (graphic elements, artbooks, catalogs, videos, press articles, etc). Content marketing calendar aligned with the main business dates. Planning and management of communication strategies for fashion collection launches, "hero dates" and strategic products. Press office strategy, special projects, prevention and crisis management. Relationship with stakeholders and external suppliers. Team management of 13 employees.

Coordination with stakeholders: public, private and third sector. Development and maintenance of partners' sustainability positioning. Content creation, training, mitigation and crisis management. Institutional relationships with Amazon communities. Field visits and project management with focus on sustainable development. Relationship with strategic partners such as UNESCO and Observatório Florestal. Representation of Instituto-E in events and activities related to the sustainability agenda. Management of sustainability indicators. Team management.Main achievements:- Launch of first Osklen Sustainability Report - strategic material containing the main projects on the sustainability agenda. Impact indicators such as water and energy savings in fashion production processes, recycled clothing items, hectares of forest preserved and communities impacted.- Field visits to communities in the Amazon to establish relationships with the local production chains of raw materials such as natural latex e pirarucu. Creation of an action plan with communities.- Structuring of Instituto-E's sustainability criteria - based on the UN Sustainable Development Goals, Principles of the UN Global Compact, Universal Declaration of Human Rights, United Nations Guiding Principles for Business and Human Rights, National Policy for Sustainable Development of Traditional Peoples and Communities, among other reference documents.

Responsible for maintaining the company's corporate brand strategy and its activation tools, such as sponsorships and donations. Development of policies and guidelines and creation of strategic projects focused on corporate sustainability and innovation. Restructuring of the Corporate Volunteering project. Development of institutional materials (internal campaigns, institutional advertisements, etc). Relationship with internal stakeholders and suppliers. Team management.Main achievements:- Implementation of a digital platform for registering sponsorship projects.- Creation of Sponsorship and Donations Policy and internal project evaluation governance. Recovery of more than R$12 million pending tax rebates, relating to projects regarding the cultural incentive.- Planning and execution of a sustainability project focusing on environmental education for the correct disposal of cigarette butts. Direct impact on more than 100,000 people. - Creation of a Volunteering Policy and carrying out pilot projects. More than 1,000 people impacted (including employees and external audiences).

Responsible for developing the strategic global communication plan and creating technical and institutional content for British American Tobacco's 18 tobacco operations. Management of internal communications channels: Intranet, e-mail, webcasts, etc. Analysis of the global tobacco market and creation of strategic dashboards. Company representative at the industry union forum for communication subjects. Management of suppliers, contracts and management of the area's budget (R$ 7 million annually).Main achievements:- Creation of a digital platform to share support content for tobacco operations in 18 countries.- 4 global webcasts with 19 countries connected and more than 250 simultaneous connections.- 2 global training sessions (on-site) with more than 50 professionals from 18 countries- Creation of a knowledge hub about tobacco producing markets, with cultural and technical information from each country - to promote integration and optimization of internal processes.

Content creation for farmers and stakeholders, based on technical and sustainability concepts. Dissemination of strategic content in internal channels: magazine, website, folders, books, events, etc. Coordination of annual communication calendar. Interface with advertising agencies and suppliers. Strategy development, production and execution of corporate events. Budget management.Main achievements:- Launch of the "Farmer Portal" – digital channel for sharing content with the integrated farmers of the company.- Editorial and graphic restructuring of Farmer Magazine. 135k magazines distributed in 4 editions/year. Reduction in magazine production costs – saving R$100k. - 2 events/shows to engage with the community and stakeholders. More than 15,000 people were impacted.