Mai Ulloa Email & Phone Number

New York, New York, United States

New York, New York, United States

Mexico City, Mexico

• Key thought partner, brainstorming & identifying solutions and challenges in the region.• Led strategic projects related to potential new digital initiatives to help determine direction and prioritization• Manage a variety of long-term, cross-organizational projects• Delivering recommendations to enhance digital transformation and capabilities intended to amplify customer engagement. • Establishing a subject matter expert network across the main hubs (Mexico, Brazil, Greater Caribbean, South Cone, Andina, Central America) to nurture the best practices for optimal performance in 6 big pillars (Audience, Search, Content, Social, Data & Insights, Digital Creative)• Team support, ensuring they have the appropriate tools and resources needed to meet client needs to help develop and grow the business. • Acting as a trusted advisor to consult and provide support for top executives, providing visibility of business across divisions identifying the right solutions needed to achieve objectives.

Mexico City, Mexico

• Managed multiple areas for "Citibanamex" (Citibank) nationwide range, such as credit cards, branding, promotions and branches across media, digital, creative and strategic planning• Led, manage, implemented and reported performance from an average of 24 campaigns yearly to enhance brand awareness and drive profits.• Led two major 360 brand refresh campaigns for the bank in multiple channels, online, digital, RRSS and offline for own, paid and earned media in multiple touchpoints• Increased success rate in an average of 20% in each KPI for business objectives in all promotional campaigns• Worked and led third-parties campaigns with partnerships like Apple, Amazon, Visa, Uber implementing different efforts across different marketing channels• Coordinated with Digital and Media leads to plan, build, carry out and measure campaigns.• Oversaw and manage a team of 7 account professionals by setting objectives across online and offline campaigns each month.• Worked hand-in-hand with the global team and the global client to assure the equity of the brand and optimize performance and results.• Built and maintained strong, long-lasting client relationships

Mexico City, Mexico

• Managed different new business projects for AMEX, Southwest Airlines, Disney, Mobil across different campaigns, objectives and strategies• Provided strong program leadership to improve development and drive continuous improvement of projects delivery process• Ensure the timely and successful delivery of solutions, according to customer needs and objectives• Directed team of up to 30 skilled and cross-functional workers to ensure quality and achieve goals• Devised implementation plans, including cost-benefit and ROI analyses• Collaborated with strategic planning team to identify and grow opportunities• Kept project teams on-task with proactive control of budgets, schedules and scopes.• Oversaw budgets for project, tracked expenses and timelines and communicated with key stakeholders on milestones

Panama City, Panama

• Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for national market to maximize outreach.• Analyzed consumer behaviors and market trends, adjusting and developing campaigns based on current knowledge.• Conferred with advertising managers to develop and implement marketing plans.• Developed, maintained and deepened strategic partnerships with agencies and vendors• Owned marketing campaigns from initial scope through execution and refinement.• Optimized profitability to meet marketing objectives and drive product line growth from concept through product life cycles.• Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.• Strategized approaches to meet objectives and capitalize on emerging opportunities.

Caracas, Venezuela

• Worked with product development team members to optimize product specifications.• Managed customer digital marketing strategies to meet client goals and objectives.• Put together reports detailing campaign performance, customer engagement and engagement trends.• Worked with advertising managers to develop and implement marketing plans.• Used trends in customer industries and marketplaces to shape solutions and drive business approaches.• Coordinated with vendors to complete projects according to schedule and specifications.• Helped develop strategies and plans to drive successful completion of each marketing project and achieve key targets.• Managed complete database of all files, contacts and project materials.• Prepared, completed and tracked customer surveys for local, regional and national campaigns.

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Master En Publicidad Y Diseño Publicitario, Advertising