Mai Vu Email & Phone Number

New York, Ny, Us

New York, Us

Maivino is a subscription service for high-quality wine specially packaged to stay fresh for six weeks after the first pour. We curate undiscovered wines and make them accessible and affordable for everyday enjoyment by sourcing directly from small-batch producers. We then ship them to customers in our proprietary bag packaging.

New York, Ny, Us

PNC

San Francisco, California, Us

Timberland, Memorial Sloan Kettering, National Geographic

San Francisco, Ca, Us

Clients: Verizon, Chanel

New York, Ny, Us

Clients: Sabra, European Wax Center, Jockey, Singapore Economic Development Board Developed rebranding and positioning strategies for traditional and digital executions. Generated social media strategies, brand voice positioning, editorial executions, consumer research, and analytical reportsCreated briefs, content strategy and worked with UX and Technologists to develop website and mobile and Facebook applicationsIdentified critical social platforms and leveraged them to build greater brand affinity

Client: JP Morgan Chase, Chase Freedom Lead social media strategic development for JP Morgan Chase’s social portfolio and worked with analytics to develop recommendations Developed digital personas and strategy to strengthen SBO relationships in the social media space

Clients: BMW Asia, Performance Motors Limited (BMW Dealership), Burger King Singapore, Garnier Singapore, Procter & Gamble, Singapore Sports Council, Zurich Insurance, Yang Sheng Le (Nestle Singapore)-Lead planner in branding and developing the campaign message for Singapore‘s first Spirit Games-Assisted in preparing a workshop for the brand launch of Zurich Insurance in Singapore.-Identified and categorized online/offline conversations to develop social media implementation strategies growing Facebook fan membership exponentially-Pitched, wrote copy and managed social media strategies for businesses with communities of 2,000 to 55,000 fans-Analyzed social media engagement monthly to measure effectiveness and reassess current strategy

New York, New York, Us

Clients: BMW Asia, Munich Automobiles (BMW M Dealership) and Burger King SingaporeAwards: Bronze at Effies Singapore 2011 for BMW - Are You A Real Driver -Assisted in implementing an award-winning brand campaign that successfully increased showroom traffic, test drive inquiries, and market share -Liaised with clients to execute car and dealership launches via showroom experiences, event communications, press insertions, and online executions -Managed the execution of an F&B campaign that used a youth meme to raise awareness of product range which ultimately resulted in an increase in sales

New York, Ny, Us

Clients: Goldman Sachs, Citibank, Obama, UN Peacekeepers, and Alliance Against Bait and Click, GAP, Advance Newhouse Publications, Audi of America, and TerraBody-Prepared extensive media audits and daily media reports for client and internal teams monitoring search engine advertising policies, the publication industry, social media, and clean diesel sentiment in the U.S-Assisted in developing re-branding strategies for new business proposals-Drafted press releases, op-eds, media pitches and awards submissions-Pitched client releases and secured media coverage from key print, digital, broadcast, and radio outlets

-Served as a mediator between constituents and city services-Headed Greening the Ward project and wrote collateral materials which included press releases, proposals, and talking points for the Alderman -Researched and compared different pay-day loan models for potential legislation

Purchase, New York, Us

-Successfully developed two proposals for projects that were in the 1st tier of Quaker Oats Annual Operating Plan, which resulted in a change in marketing strategy-Lead brainstorming sessions, developed surveys and analyzed data to develop recommendations

-Develop press releases, perform donor research

Bachelor Of Science, Social Policy

High School Diploma