🌟In a world and market that is constantly evolving, I recognise the need to change and adapt to create a competitive business. My passion and extensive experience lie in these areas. Challenges are inevitable in any business, and I am passionate about analysing, improving, and changing to set the bar even higher. Organisational and employee development, leadership and innovation are the driving force behind my work.🔍With +20 years of experience in commercial strategy, sales, consulting and business development, I have a broad understanding of strategy development and implementation. I understand the importance of a value chain that is functioning and the development of collaboration through effective stakeholder management.💼 In my 19 years as a manager, I have built up a solid toolbox within the management discipline. I have in-depth experience working with company culture, values and employee satisfaction to fulfil ambitious goals. I believe that extraordinary results are achieved through the engagement and development of people.💡 I am driven by challenges and the opportunity to create growth. This includes both the company's overall goals and the growth of its employees. For me, realising the full potential of every employee is important, to be able to create a strong and sustainable organisation. I see it as the key to achieving results. My approach involves creating a positive culture that promotes learning, personal development and continuous growth so that everyone can flourish and contribute to the company's success. 🌿 🚀 As a person, I am creative, authentic, positive and driven by ambition. I am motivated by great challenges, and I am always curious and have an eye on the goal. And then I bring a lot of energy, optimism and a good mood.
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Chief Commercial Officer (Cco)Effectiondk Aug 2021 - Jul 2024Måløv● Led a multi-disciplinary team across sales, marketing, creative and project, fostering collaboration and alignment. Responsible for at turnover at 300 million.● Served as a key member of the senior management team, jointly steering overall strategy and execution.● Instrumental in merging 2 strong brands (Damgaard-Jensen and BrandFactory) ● Development and implementation of strategies across all commercial units, with a focus on growth, innovation, and establishing a new market position as the market leader. -
Country Manager DanmarkClear Channel Scandinavia Jan 2020 - Jun 2021Copenhagen● Led Denmark as Country Manager with full P&L responsibility for the Danish business unit.● Developed and executed the Scandinavian strategy tailored to the Danish market, translating it into KPIs and goals.● Managed budgets, personnel, and direct/indirect reporting lines.● Built and led a high-performing sales team, leveraging data-driven approaches for success.● Managed stakeholder relationships across Scandinavian countries. ● Led successful initiatives to cultivate strategic partnerships with stakeholders and clients, driving mutually beneficial collaborations and enhancing brand visibility. -
Sales DirectorClear Channel Scandinavia Mar 2018 - Dec 2019Copenhagen● Led sales operations and personnel management for the Danish sales team.● Developed and executed a go-to-market strategy focused on customer satisfaction, price optimization, and product enhancement. ● Established a high-performance team driven by data, goals, and KPIs.● Built market credibility through strategic initiatives.● Identified and pursued new commercial revenue opportunities. Retail was the largest customer segment.● Spearheaded the digitalization of Outdoor media. -
Sales ManagerAller Media A/S 2006 - 2018Copenhagen● Managed a team of 18 individuals, including 3 managers, overseeing personnel operations.● Held budget responsibility for the magazine unit (print & digital)● Contributed to the development and implementation of the sales strategy.● Identified and pursued new commercial revenue opportunities. -
Sales ManagerUrban 2005 - 2006Copenhagen● Managed a team of 7 advertising sales representatives, overseeing personnel operations.● Held budget responsibility for own unit within Berlingske Gratismedier.● Contributed to the development and implementation of the sales strategy. -
Key Account ManagerUrban 2001 - 2006Copenhagen● Conducted telephone and street canvas advertising sales for Berlingske Gratismedier.● Managed sales to media agencies and direct clients.● Focused on customer retention strategies.
Maj-Britt Brøchner-Mortensen Education Details
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Ledelse -
Handelsskolen I BallerupMarketing -
HhxStudentereksamen
Frequently Asked Questions about Maj-Britt Brøchner-Mortensen
What is Maj-Britt Brøchner-Mortensen's role at the current company?
Maj-Britt Brøchner-Mortensen's current role is Experienced Commercial/Sales Manager passionate about developement, growth and achieving results through people.
What schools did Maj-Britt Brøchner-Mortensen attend?
Maj-Britt Brøchner-Mortensen attended Probana Business School, Handelsskolen I Ballerup, Hhx.
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Maj-Britt Brøchner-Mortensen
Denmark
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