Maja Imfeld Email & Phone Number

Milan, It

Lead all technical aspects of BISSELL's eCommerce and branded platforms, driving strategic launches of new eCommerce websites resulting in a remarkable 400% business growth.- Project management for website optimisations- Project-managed website optimizations, fostering collaboration with digital agencies to refine and plan development work- Generated mockups for website redesigns based on stakeholder feedback, data analysis, and industry best practices in conversion rate optimization (CRO) and user experience (UX)- Implemented new features and backend connections, including PIM integration & migration, API connections to customer service databases, and hosting enhancements- Collaborated with US counterparts to standardize digital brand guidelines for consistent global representation- Spearheaded conversion rate and customer experience optimization initiatives, enhancing user satisfaction and business performance- Collaboration with internal & external stakeholders to fulfill requests & wishes- Managed distributor eCommerce partnerships, driving local market growth through collaborative optimization efforts- Brainstormed and developed engaging campaign landing pages in coordination with the Marketing Communications team- Actively contributed to the Privacy Council, drafting legal documents to ensure compliance with regulations- Provided platform setup support to Asian and Middle Eastern teams, facilitating seamless integration and operations- Engaged in cross-functional projects such as Customer Satisfaction initiatives and Lifetime Value enhancement projects- Established and managed the CRM strategy as a Digital Specialist, successfully orchestrating the migration to a new Email Service Provider (ESP)

Amsterdam, North Holland, Netherlands

The Hague, South Holland, Netherlands

Internship turned into weekend sales assistant at the Edwin Pelser shop in The Hague Helped open the Muuto pop-up store- Goal of internship: Establish shop, turn a profit, and make it into a permanent store- Used many creative tools and methods from my study to increase customer flow and awareness- The store is now permanent. Initially it would last for 6 months, this year the shop will have been open since 2014.Additional internship for Festival Designkwartier – in elongation with the Muuto shop internship Bachelor degree internship – Industrial Design Engineering- Used creative methods and thinking from my study- Project focus: The Future of the Festival- Making the festival self-sustainable and independent of external funding - Final result: Future scenario planning; 5-year planning and advice

Amsterdam, North Holland, Netherlands

Came onboard at srprs.me to prepare and execute the launch of srprs.me in the Danish market. The website was launched in January 2020.- Research & analyse the Danish travel market- Plan marketing strategy and channels- Managed campaigns for SEA, Facebook & Instagram, Affiliates, Email, Influencers, Press outreachManaged website & offer setup- Close contact with developers on website build progress- Created overview of website sitemap- Prepared all offers for future consumers- Translated full website and backsystem

Rotterdam, South Holland, Netherlands

Eliza was here had started in the a new market, Denmark, in 2015. I came onboard to push, develop, and establish the brand in the Danish market. In the three years we have seen an 800+% growth in customers and subsequent turnover.- Lead in online and offline marketing strategy for the Danish market- SEA, SEO, Display, Social (Paid/Organic), Email, Affiliates, Direct Deals, Influencers, Print Media, TV campaigns, Travel fairs- Reporting as well as researching and analysing the Danish market- International project and campaign work for NL, BE, and DK.Streamlined international campaign calendar;- Data focused work; Party compositions and marketing channels guide campaign work- Updated and optimised visual image and communication- Optimised customer flow and retention strategy

The Hague, South Holland, Netherlands

Mystery Shopping and Auditing services, focused on customer service - Project management, maintaining high quality results- Client interaction, including traveling- Time management as the work involved strict deadlines- Recruitment on international scale for Mystery Shoppers and Auditors, often involving creative techniques

Aarhus C, Middle Jutland, Denmark

Erlenbach, Zurich, Switzerland

Translated the webshop for SAS (Scandinavian Airlines) from English to Danish.

Bachelor'S Degree, Industrial Design Engineering

Study focus on creative and conceptual thinking - Personal interest in creative work methods and environments - Spent 2,5 months in New.

High School Diploma, Danish, English, And Technology A-Levels Focused On Design.