Senior Demand Generation Marketing Specialist
Current• Collaborate with Marketing team members in support of overall corporate campaign strategy to meet demand generation targets and objectives• Execute and manage global webinars in support of corporate marketing objectives - identifying the audience, tactics, content, themes, and deadlines needed to execute planned webinars to meet campaign objectives• Oversee creation of all campaign components, including working with and providing creative input to Design and Marketing Channel Managers on components within their channel• Track and compile results of both the overall campaign and individual components within the campaign• Serve as subject matter expert for Email Marketing - managing email builds, designing and testing to optimize email response rates• Support MidMarket and Enterprise programs as well as APAC and EMEA regions through demand generation campaigns, budget, and campaign management as required