Senior Demand Generation Marketing Specialist
Current- Collaborate with Marketing team members in support of overall corporate campaign strategy to meet demand generation targets and objectives
- Execute and manage global webinars in support of corporate marketing objectives - identifying the audience, tactics, content, themes, and deadlines needed to execute planned webinars to meet campaign objectives
- Oversee creation of all campaign components, including working with and providing creative input to Design and Marketing Channel Managers on components within their channel
- Track and compile results of both the overall campaign and individual components within the campaign
- Serve as subject matter expert for Email Marketing - managing email builds, designing and testing to optimize email response rates
- Support MidMarket and Enterprise programs as well as APAC and EMEA regions through demand generation campaigns, budget, and campaign management as required