Product marketing, product management and content marketing consulting services: Helping software businesses establish go-to-market strategies, and create impactful stories and messaging for their products and services. Teaching them how to listen to their customers and connect the dots between product, sales and marketing to drive the best results. With more than ten years of experience in SaaS content, digital and product marketing, bringing best practices and expertise for my clients. Helping creating high quality content and digital plans to create impactful marketing campaigns. Advisory for internal teams, helping build teams or providing services as an "in-house" PMM on long-term contractor projects.

External consultant - working closely with product management and marketing team on omnichannel engagement and conversational solutions; focused on sales enablement and supporting creation of product materals. Part of big project - creating content for new website product/feature/use cases pages.

- Product marketing for web-based travel platform (enterprise) that automates the entire end-to-end sales and booking process for tour operators- Defining buyer personas, ICP, value proposition, and messaging guides- Customer interviews: pain points and values, win/loss interviews and case studies- Collaboration with Product Management: defining roadmap and managing releases - Developing sales enablement toolkit: brochures, sales decks, battle cards, playbooks- Collaboration with digital marketing: automated nurturing workflows in Hubspot and GoogleAds- Content: building new website content - feature pages, solutions, videos, product guides, newsletters

- Leading PMM team responsible for new product launch and global go to market (GTM) strategy for Infobip Moments - new omnichannel customer engagement platform- Collaborating with regional teams on product launch plans - Driving projects around competitive analysis, battlecards, buyer personas and buyers journey- Sales enablement initiatives - regional webinars, educations, preparing materials such as playbook, brochures, slide decks, etc.- Conducted value based research to prepare value proposition for new product- Driving product updates - internal and external communications- Collaborating on feature adoption strategy with product team, in-app communications and product analytics through GainsightPX platform- Working closely with marketing teams on product pre-launch, launch and post-launch campaign plans and production- Working on acquisition and upsell initiatives, closely collaborating with sales, CSM and marketing

- Working closely with product development, marketing and sales team to communicate the product values to the market - working on Infobip's customer engagament solutions- Working on positioning, messaging, competitive anaysis, value proposition- Driving product updates- Working on feature adoption strategy and gaining insight into customer use of current products- Developing sales enablement toolkit- Creating product content such as case studies, videos, website copy and blog posts- Presenting internally and externally to promote solutions (conferences and webinars)

- B2B global vendor for SharePoint admin tools- Managing a team of product marketers, digital and content team and designers who are in charge of GTM strategy, digital campaigns, content creation, website design and development. - Coordination with other departments to deliver the best content and communicate the values of SysKit products on a global scale - being a problem solver for SharePoint admins around the world- Executed a big company re-branding project: delivering new name, new logo, complete brand book and visuals guide, update of website and all materials- Published completely new company website, with optimization, new CMS and design- Set up new communications process and lead nurturing flows through a newly implemented customer engagement platform- Events management - coordination of SysKit's sponsorships and exhibition activities at tradeshows along with communication strategy and sales enablement - SharePoint and Microsoft conferences (Microsoft Ignite, SharePoint Saturday events, SPNA, SPFest etc.)

- Creating a go to market strategy and messaging for SPDocKit - SharePoint administration tool- Release management (Scrum framework) – working with Product Owner, QA and DEV teams on product roadmap, planning, and backlog grooming - Driving product updates - collaborating with cross-functional teams (Sales, Development, QA)- Content marketing - design, planning, production and distribution - website content, blog, presentations, eBooks, guides, brochures, videos etc. + Email marketing (designing and writing)- Sales enablement and webinars both for customers and publicly available- Web analytics, SEO, A/B tests - aHrefs, SEMRush, Optimizely, Google Analytics, MOZ, HotJar- Influencer marketing - building relationships with SharePoint influencers and experts - built evangelist relationships, speaking together at tradeshows, publishing content etc.- Built new collaboration process with sales to better follow and nurture leads through the funnel, set up qualification criteria, and prepared all needed materials for demos - Events management - coordination of SysKit's sponsorships and exhibition activities at tradeshows - SharePoint and Microsoft conferences (Microsoft Ignite, SharePoint Saturday events, SP NA, SPFest etc.)

- Content production: blog, infographics, explainer videos, brochures, presentations, white papers- Collaboration with web developers and graphic designers on company website- UX optimization (web) - heatmaps, clickmaps, A/B testing & SEO optimization and analytics- Company web page administration (WordPress)- Email marketing, advertising and social media

- Breakfast cereals - products/packaging and POS materials – artworks development, translations with regulatory department, coordination of production process between different departments- Collaboration with agencies: TV commercials, in-store promotions, events- Educating promoters and creating reports- Communication with merchandisers, field visits