Maja Bashar Email & Phone Number

Ljubljana, Slovenia

- Organization, control, coordination and realization of the marketing strategy, sales and distribution goals for Unilever brands- Development of annual and interim sales marketing plans for the brands- Management and control of the marketing budget spend- Control over the pricing policy for each product group- Inventory control- Monitoring and analyzing the market with branding position- Preparing trainings for the sales team in the field- Coordination of materials for trade marketing activities

Slovenia

Lead the marketing efforts for Simple Luxuries which is the largest in-destination digital experience and activities concierge in Slovenia. - Communicating with potential vendors and business partners- Growing sales and development of the business- Developing a strategy for customer segmentation and targeting customers- Oversee growth of the project and manage a team of talented people

Slovenia

I am passionate about solving problems. One of the biggest problems I faced myself was while trying to organize my own wedding in Slovenia. Thus Bride.si was born to help the 1000s of brides who plan to have their perfect wedding in Slovenia.

Ljubljana, Slovenia

- Leading the creation of trade activation plan (LSAP) (channel strategy) for key categories in a channel, taking into account channel specifics and tailor made approach covering all 4 Ps - assortment, price, promotion, presentation and communication (in-out of store)- Developing and executing Channel/Account specific promotional activities, joint advertising and branding opportunities- Constant monitoring of in-store position (in-store excellence) online and offline, setting improvement targets in each trade area - Cooperating with BTL agencies to provide efficient and cost effective promotional and brand visibility campaigns.- Evaluating all trade activities and events in order to optimize the investment and achieve best ROI- Communicating trade activities to field force and creating merchandising guidelines and tools to support in store excellence.- Partnering and supporting Key Account Managers in selling the concept of activities to retailers .- Increasing the channel coverage and market penetration and gain market share.

Slovenia

• Support the SEE Digital team in the adaptation and implementation of Always On digital strategy• Provide feedback for assets adaptation (GDN, Facebook ads and posts, YouTube)• Provide input for agency proposals on Google Search keywords and Google ads proposals to make sure they are locally relevant and with high search volume• Provide feedback to Digital Services and agency on SEO strategy and proposals (incl. content generation and list with keywords on Bright Edge)• Support the localization and implementation of CRM strategy• Track the performance of Always On digital strategy via the digital dashboard• Manage social media channels (Facebook & YouTube)• Work with the digital team and local agencies on the creation and localization of content for monthly posting plans• Work with country marketing managers on the creation of social media content that will support the running marketing campaigns• Track the performance of social media channels vs. KPIs (engagement, response rate, etc.)• Work with local agencies on optimization of Social media channels and content• Collect global/district digital assets (social media calendars, videos, etc.)• Support the SEE digital team in the website content management• Oversee localization of topic, category or product pages, banners, the translation of any website sections• Support local marketing managers on the implementation, tracking and optimization of digital PR initiatives Create, analyze and optimize promotional and topic pages on Philips.bg Analytical support to digital team and country Marketing managers:• Collecting and analyzing data from Omniture• Collecting and analyzing data from Digital Dashboards• Supporting marketing managers in collecting data and filling out campaign digital dashboards

Who Are We: We are Ethical, Sustainable and Responsible tourism consultants who strive to preserve our precious planet by innovating tourism businesses and educating society.What Do We Do: We work to create a 100 % sustainable planet.How Do We Do It: Following our 4 P's -Responsibly Predict, Plan, Perform and Perfect all business activities incorporating sustainability.- Advising travel companies with the use of effective marketing tools- Working with individuals and businesses to improve the sustainability initiatives in Slovenian tourism- Educating and training managers on the topic of responsible and ethical behavior in tourism

Ljubljana, Slovenia

- Assisted in organizing promotional events- Analyzed the development of active travelers in Slovenia- Carried out market research for new and existing markets (Greece, Spain)

Maribor, Slovenia

- Assisted the Program Coordinator in organizing and executing various projects - Conducted environmental and nature conservation events and workshops- Coordinated the on boarding process of new employees and volunteers- Organized team building workshops for children and adults - Managed fundraising activities

Ljubljana, Slovenia

- Prepared daily press materials for journalists on European Commissions’ decisions- Communicated with Slovene residents and answered their questions on the country’s EU Affairs- Researched and reported the success rate of Slovene projects on the absorption of European structural funds

Master Of Science - Ms, Business/Managerial Economics

Master'S Degree, Tourism Management

Joint MSc from University of Southern Denmark (Denmark), University of Ljubljana (Slovenia), University of Girona (Spain) and Sun Yat-Sen.

Bachelor Of Economics, Management

Activities and Societies: AIESEC Ljubljana, ESN Ljubljana, Mladi Projektni ManagerjiErasmus exchange participant Utrecht University School.