I help freelancer and new businesses attract their ideal customers and make them act and buy - by using tested strategies and concrete actions that are easily carried out. And I create brand and sales copy, so all you have to do is copy + paste. — Strategic coaching— Target audience analysis and definition— Copywriting— Translation

Branding & Marketing- Development of branding and marketing strategies, including omnichannel plan, brand alignment and optimisation of marketing platforms- Participated in revised visual identity strategy, including framework for colours, image style, new monogram and showroom concepts- Optimisation of work progresses, content development and communication- Project manager of all brand activities across departmentsGrowth Marketing- Responsible for all digital channels related to growth marketing, including SEM, SOME, SEO, Email Marketing and affiliate programmes- Daily contact with various agencies and collaboration partners to optimise performance and reach KPIs- Strategy and execution of email marketing automation flows- Development of ambitious lead campaigns to grow databasesEcommerce- Ensuring optimal execution of campaigns and product launches- Weekly contact with developers to continuously optimise website performance- Evaluation of performance and KPIS to ensure budgets and other key targets are met and exceeded Influencer Marketing- Planned and executed 3-day influencer press trip with 30 guests in Marrakech to launch new signature print- Participated in strategy development of micro influencer programme- Planned product placement and photoshoots for CPHFWCommunication- Responsible for brand tone-of-voice - Development of important brand texts, including press releases and collection texts

Project Management- Responsible for project management of charity campaigns Mødrehjælpen x By Malene Birger and Støt Brysterne x By Malene Birger- Co-responsible project management and execution of user generated content campaign #mymalene- Coordination of weekly, monthly and annual marketing plans- Creation of content plans to meet needs across brand touch pointsDigital marketing- Responsible for strategy, optimisation and execution of social media advertising- Development of Instagram strategy to ensure brand compliance - Monitored, analysed and reported on brand and competitor performance- Weekly coordination and optimisation with social media agencyBranding- Participating in extensive rebranding strategy, ensuring compliance across channels - Development of digital brand universe on brand website- Supporting brand core traits with executions of relevant campaigns Copenhagen Fashion Week- Responsible for social media activities before, during and after shows- Management of all brand communications across touchpoints- Coordination of guest lists and seating plansCommunication- Weekly coordination and optimisation with external copywriters and translation agencies- Ad hoc copywriting and proof reading

Campaign Planning- Implementation of campaign calendar across teams- Coordination of ecommerce activities and communicationEmail Marketing- Implementation of email marketing framework- Coordination of communication calendarDigital advertising- Teamed with agency to develop strategy and execution for social media advertising- Hands-on experience with Facebook Ads Manager- Monitored, analysed and reported on performance of social media advertisingSocial Media- Planning and execution of brand Instagram and Facebook- Implementation of channel optimised contentEcommerce optimisation - Prepared and coordinated campaign releases, updates, content etc.

Social Media- Planning and execution of brand Instagram and Facebook- Coordinated user generated content campaignsMedia & influencer relations- Weekly contact with key Danish fashion media and stylists- Product placement and lent-out - Coordination of VIP programmeEvent planning- Coordination and execution of press days, events etc.Copenhagen Fashion Week- Coordination of fashion show guest lists and seating plans- Product placement to create awarenessReporting- Development of reporting system- Monitored, analysed and reported on performance of clients

Event planning- Execution of press day and sale meeting activities

Media relations- Daily contact with key Danish fashion media and stylists- Product placement- Showroom updatesEvent planning- Start to finish coordination of press days, events etc. Copenhagen Fashion Week- Coordination of fashion show guest lists and seating plans- Product placement to create awareness Reporting- Co-developed reporting system- Monitored, analysed and reported on performance of clients