Invite people to do business with you, and you’ll realize both your personal and company reputation matter. Your brand is your reputation. It’s how people perceive you. So, how strong is your brand?Here is the thing, you can be brilliant, have groundbreaking ideas, or a great product, but getting people to notice is an energy-draining game all on its own.The game is called Branding. And the only way through the frustration is to get good at it. It’s about choosing what you want to be known for and learning to influence how others perceive you.In my case, I have always known that I love making strong people stronger. Challenging scientists, entrepreneurs, and companies to become better versions of themselves took me down the overhyped path of entrepreneurship, the world of marketing, and almost a full circle back to where I started, ‘almost’.Today I wear 3 hats.Is that possible? You tell me!TURTLEIZATION EVANGELISTA strong brand is the heartbeat of a successful business, yet many ventures rush to create great products that few people know exist. That’s why I teamed up with my other half to create Tortuga Solutions to help founding teams get the brand marketing basics in place, so they can start communicating fast & steady to turn products into market hits. Or, as we like to say it, we ‘turtleize’ companies (this word will be in the dictionary one day, mark my words).PERSONAL BRAND STRATEGISTJust as I got good at company branding, I realized people hired us based on our personal reputation, not Tortuga’s. I also noticed that the reputation of the founders we worked with could make or break their ventures. So, obsessive as I can be, I devoted myself to polishing our brands and that of other founders we knew. Before I knew it, word spread and I had a new professional hobby: guiding entrepreneurs to develop personal brands that increase the credibility of their business.MOYU BRAND GUARDIANThat said, you can only wear one hat visually on LinkedIn. And, experiencing the magic of erasable writing on stone paper, I choose the creative director hat at MOYU. My brand is now proudly at the service of other #stonepaperwarriors spreading the word on stone paper notebooks and how to use them to hack away at single-use paper and reforest the planet.REACH OUTIf any of this sparks your curiosity, send me a message. Or, if you first want to dig deeper, here are 3-links to start with. 🐢 tortugasolutions.co💛 majagrcic.com🌳 moyu-notebooks.com📬 maja@turtleize.me