Maja Husar Email & Phone Number

Bethesda, MD, US

Bethesda, MD, US

Washington DC-Baltimore Area

• Directly responsible for building and managing a team of 3, training and developing relationships to establish a productive unit to successfully plan, design, and execute research projects, delivering business insights.
• Successfully developed new business pitches resulting in ~$10M in revenue
• Created the strategy for the Reimagine Possible brand campaign for a Fortune 300 Freight Rail Company, achieving nearly 33M impressions, and success, becoming 5X more effective than similar campaigns, as well as.
• Led the Pulling Together Campaign, driving engagement rates beyond industry benchmarks, bringing more than 40K new visitors to the campaign content hub, and securing 24M impressions overall
• Led the sustainability campaign In The Business of a Better Planet Campaign, achieving results exceeding the industry benchmarks and receiving 123K visits to the landing page
• Secured robust market increases for the Children’s National Hospital, including brand awareness from 79% to 92%, brand consideration from 66% to 85%, overall brand opinion from 79% to 90%, and association with.

Washington D.C. Metro Area

• Persuaded Giant Food to revisit and re-energize the organizational brand, resulting in a brand strategy project
• Giant Food brand campaign performed 2 to 3 times better than the industry average, growing +60 base points in market share, and receiving a Telly Award for one of the TV spots
• Mentored junior strategists, creating professional development maps, identifying areas needing improvement, and securing training suitable for each level
• Successfully turned consumer insights into meaningful new programs and communication platforms, building brands from the ground up to secure robust organizational growth
• Directed a new business pitch into the Girl Scouts of America, presenting to the national team and getting the project awarded to the organization

Hong Kong

• Responsible for a team of 2 to 3 researchers and testing specialists, overseeing primary and secondary research studies, producing insights to drive the development of brand strategy, and digital marketing campaigns
• Supported an agile project for a global insurer’s first financial life app, securing insights for persona development, customer journey, marketing sizing, and product concept testing
• Leveraged ethnography and other research methods providing insights into a successful strategy to introduce NFL football into the mainland China
• Led a new market entry study including sensory research, identifying differences in taste preferences, need for packaging adjustments, and new market entry strategy for the Lion Brewery’s Little Creature’s expansion.
• Utilized a behavior economic framework to establish behavior research methodology, allowing a global insurer to use market interventions and value chain optimizations to narrow the insurance gap

Hong Kong

• Developed and mentored team of researchers – helped them develop and strengthen skills and abilities. Grew the insights department to become an integral part of the agency.
• Successfully sold a number of insights-led projects - developed proposals, participated in pitches
• Developed and managed a network of research vendors and suppliers
• Thought leadership - organized a series of client seminars led by consumer insights
• Designed and managed research studies - quantitative, qualitative, ethnography and digital analytics (web analytics and social listening) - user research, brand and communications audit, brand tracking, new market.
• Promoted to the Director of Insights within 6 mos of joining the agency

Atlanta, GA

• Began with Alexander Babbage as a Project Manager in 2008 – 2010, leaving the organization for 2 years until being recruited in 2012 to rejoin as Vice President
• Planned and executed various marketing research studies, including audience studies, market feasibility studies, brand tracking, concept/message testing, shop-along, ethnography, and focus groups
• Performed visitor segmentation studies and developed segmentation algorithms, establishing ongoing database segmentation to produce more efficient marketing tactics
• Directed brand tracking and experience tracking studies for various corporations, QSR chains, sporting teams, and cultural organizations, including Southern Company, the Braves, and Harris Teeter
• Led trade area and audience segmentation studies for multiple shopping malls across America, and the Oakland Museum of California (OMCA), where the insights established the foundation for the organizational 5-year.

Greater Atlanta Area

• Responsible for conducting multiple concept testing studies analyzing new product ideas to discover key consumer insights and marketing trends, including managing timelines, budgets, and research suppliers
• Designed and oversaw qualitative research projects for AT&T, including a digital ethnography study, utilizing insights to create customer journeys and personas
• Directed data analytics for ongoing digital campaigns, providing insights to optimize each campaign and cultivate maximum performance

Greater Atlanta Area

• Designed and executed a variety of market research studies and translated findings into insights used for marketing and product strategies (retail, F&B, sports, arts & entertainment)
• Moderator of focus groups, in-depth interviews, shop-Alongs
• Managed quantitative studies - customer segmentation, brand tracking, concept testing
• Geo-mapping

Atlanta, GA

• Implemented marketing programs and plans across 20 accounts and five states, with over $20M in sales
• Planned and executed marketing strategies targeting youth, including digital marketing and e‐commerce.
• Planned and managed large promotional events on U.S. campuses.
• Oversaw several junior marketing staff members

Warsaw Area, Poland

• Designed and coordinated over 80 quantitative and qualitative research projects – copy testing, conjoint analysis, performance importance analysis, value maps, price sensitivity study, ad tracking studies
• Designed and led a unique research project that evaluated the size of illegal cigarette market in Poland – the research is still being repeated every yea
• Trained as focus group and IDI moderator

Mba, Marketing / International Business

Activities and Societies: Graduate Business Association

Master'S Degree, Integrated Communications / Journalism