➤ Developing tailored digital marketing strategies for a diverse range of USA and EU clients, from startups to established businesses.➤ Executing multi-channel campaigns involving SEO, social media marketing, and PPC.➤ Conducting in-depth market and competitor analysis.➤ Creating and curating compelling content strategies, and enhancing digital marketing efforts.➤ Providing SEO expertise, including keyword clustering research, on-page optimisation, and backlink strategies.➤ Offering training and consultancy services to teams on digital marketing best practices, enabling them to maintain and build upon campaign success.

Investing in early-stage CEE / CIS startups

➤ Developed and executed marketing plans and strategies to achieve desired goals, including lead generation, branding, and product awareness campaigns➤ Oversaw all marketing activities and budgets, ensuring that campaigns are executed effectively and on budget➤ Created and managed lead generation programs, utilizing a range of marketing channels such as online advertising, email marketing, and PR➤ Identified target markets and customer segments, researching their needs and preferences in order to create targeted marketing campaigns➤ Researched and analysed market trends to stay ahead of the competition and identify new opportunities for growth

➤ Defined marketing strategies to support the company’s overall strategies and objectives➤ Developed, owned, and executed full-funnel acquisition strategies➤ Designed and coordinated promotional campaigns, PR, and other marketing efforts across online and off-line channels➤ Planned and organize marketing functions and operations (product development, branding, communications) and ensure they project the company’s unique tone of voice➤ Liaised with other departments to guide a unified approach to customer service and distribution that meets market demands

➤ Managed all aspects of the company’s marketing pipeline, including strategy, creative brainstorms➤ Implemented tracking and monitoring, analysed, and measured the effectiveness of marketing initiatives to develop insights and make recommendations➤ Managed, motivated, taught and developed own team of marketing specialists and project managers➤ Managed product marketing Life-Cycle and developed Value Proposition➤ Analyzed customer and audience insights and translated them into marketing, community development, and growth strategies➤ Established a deep knowledge and understanding of the target customer segments and offered them a seamless customer journey

➤ Worked on building an inbound-driven SaaS service➤ Created and implemented a strategy for leads generation improvements➤ Constantly worked on the efficiency of the sales funnel➤ Developed a buyer’s personas and implemented marketing strategies accordingly➤ Worked on developing SEO and SEM strategies to acquire leads and users

➤ Measured and analysed SEO activities and performance➤ Continually analysed competitors’ strategies➤ Executed keyword research and various analysis➤ Conducted in-depth and regular audits of sites and competitor performance analysis using tools such as Google Analytics, Screaming Frog, Ahrefs, SEMrush, Similarweb➤ Ensured projects are delivered within agreed budgets and deadline➤ Developed effective business relationships with clients➤ Executed tests, collected and analysed data, identified trends and insights to achieve maximum ROI in paid search campaigns➤ Performed new-hire training

➤ Measured and analysed SEO activities and performance➤ Continually analysed competitors’ strategies➤ Executed keyword research and various analysis➤ Conducted in-depth and regular audits of sites and competitor performance analysis using tools such as Google Analytics, Screaming Frog, Ahrefs, SEMrush, Similarweb➤ Ensured projects are delivered within agreed budgets and deadline➤ Developed effective business relationships with clients