Passionate about fashion since I was young, it seemed clear to me to continue my career in this field.Indeed, creating looks, matching colors or combining materials was my favorite pastime.This passion, which has become addictive over time, has only confirmed the pleasure I get from discovering new collections.They say that shopping is a therapy for women. Well, for me it was not only a therapy but an immense happiness when the day to remake my wardrobe arrived.After my studies in communication and marketing, I joined large groups in different sectors to put my knowledge into practice but always keeping in my heart the idea of finishing my career in the world of fashion, my own world.This lasted until November 2015, when I joined the Compagnie Industrielle de Bonneterie (CIB). My first missions were to manage the marketing and communication, of the underwear and pajamas brand Partner's. Partner's is a brand that exists since the 80's, recognized and specialized in men's underwear 100% cotton, and distributed only in supermarkets and retailers. Some time later, and without any particular intention, I was interested in the product itself, giving some useful advice about trends, colors and some models. At this time, I was also in charge of the product development part, which I closely supervise, as well as the development of the retail part.This young but very ambitious brand has continued to develop and enrich its offer to satisfy the needs of its customers.Indeed, the brand now has 3 stores in Casablanca and an online store offering delivery throughout Morocco with collections that are exclusively dedicated to them, including homewear and underwear for the whole family.My ambition for Partner's is to develop the retail part by increasing the number of points of sale and then franchise it on a national and international scale.I would also like to expand the international distribution via B to B marketplaces.