- Carry out assessments of existing information architecture and identify areas for improvement.- Plan and design the information architecture for the Website / App.- Create user cases , flow diagrams and define UI (user interface) specifications.- Create standard UI components and style guides.- Conduct industry research and stay up-to-date on best practices, competitor UI designs and emerging technologies.- Support the QA team to make sure features are implemented as intended.

- Plan and conduct user research and competitor analysis.- Create user stories, personas, and storyboards.- Produce high quality UX/UI design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.- Design UI elements and tools such as navigation menus, search boxes, tabs, and widgets.

- Design and produce multimedia artwork and video for marketing and promotional materials.- Work closely with clients to create a vision, conceive a design, and consistently meet deadlines.- Create company promotional videos combining footage with motion graphic effects.- Illustrating design ideas using storyboards, process flows and sitemaps.- Create UX mockups and prototypes that illustrates the App / Web functions.- Create UI Designs based on the UX mockups.- Conduct layout adjustments based on user feedback.

Design and create prototypes and mock-ups for Website & Application.- Conceptualized on air graphics with producers then completed final versions using Adobe Photoshop, Illustrator, After Effects.- Ensure all brand standards are executed across all digital channels.- Work closely with clients on concepts and business direction to derive the right type of creative.- Design catalogues, packaging, labels & other branding materials and create new design themes for marketing and collateral materials.

- Plan concept by studying information and materials.- Prepare rough drafts and present ideas.- Conceptualize Art for Print and Digital Designs.- Work with copywriters and creative director to produce final design.- Ensure final graphics and layouts are visually appealing and on-brand.