Business Analyst
Hannover, Lower Saxony, Germany
- Leverage reports and dashboards to optimize advertising and publishing strategies, including offerwall performance, for improved monetization and performance.- Implement AI-driven fraud prevention by integrating Appsflyer, Adjust, internal data for enhanced detection and real-time response.- Create and present cohorted analysis and dashboards to track key metrics and provide actionable insights.- Guide system implementation and testing, incorporating risk assessment templates and real-time fraud detection protocols within the system.- Work with sales team to create customized reports, focusing on KPIs to meet business and partner needs.- Develop and present detailed reports on campaign performance, including CPI, CPA, CPE, offerwall metrics, and survey results.