A multifaceted and coherent Senior Executive possessing over 15 years of illustrious experience in maintaining and applying up-to-date knowledge of current theory, research, methodology, and legislation in appropriate fields of assignment, including public relations, marketing, media relations, issues management, and communications planning both internal and external.Expertise in researching, prospecting and establishing leads for corporate relationships followed by an introductory needs analysis and discovery meeting utilizing a consultative activation-based sales approach.PROFILE SYNOPSIS Deft at mobilizing the communications department in launching strategies and ensuring clear communication within the marketing department, resulting in the ensuring of alignment and efficiency of efforts within different departments, in reaching the business’s targets and objectives. Recognized as a strategic thinker; excel at managing several existing corporate partnerships including the development of new revenue opportunities, utilizing activation-based selling, creating value added opportunities and mutually beneficial market activation programs. Exceptional Leadership capabilities able to communicate a clear vision, engage and drive change, creating a sustainable high performing environment. Competent in boosting profits and regulates exponential growth of the business by authoring strategy which covers the avenues of effective business development opportunities. Proficient in evaluating and enhancing existing marketing materials, programs and resources to maximize effectiveness along with it conducting continuous analysis of competitive environment and consumer trends.Core Competencies:Marketing and Sales Management || Public Relations || Corporate Communications || Government Relations || Relationship Building || Revenue Growth || Process Improvement || Forecasting || Commercial Awareness || Project Management || Counselling & Negotiating