This was before Tremor Video was split into two companies.• Lead Tremor Video's publisher operations• Launch Supply Side Platform - SSP• Extend growing roster of premium publisher relationships to encompass programmatic advertising

• Develop and commercialize smartphone, tablet and connected devices products• Recruit world class team to develop technology platform and distribute complex video centric applications• Cultivate and evolve strategic relationship with Verizon Wireless• Drive triple digit percent annual growth in advertising revenue through innovative sponsorship and cutting edge technology advertising integrations, including proximity based advertising

Early stage company focused on • Social merchandising of mobile content and applications• Social Genome™ recommendation and advertising platform, and critically acclaimed product Chorus™• Strategic relationship with Nokia

Selected by Board to succeed founder CEO• Raise $17.25 million in Series B capital• Build out a senior management team • Grow revenue run rate• Refocus company on B2B strategy

o Launch world’s first content based MVNO (Mobile Virtual Network Operator) – Mobile ESPN• Build a team of 145 from wireless, telecom, Internet and media industries• Negotiate carrier wholesale agreement with Sprint, Billing/CRM system relationship with Convergys, content data platform with Comverse, call center relationship with West, ad agency Arnold, retail partner Best Buy, totaling over 210 agreements in 14 months• Create award winning product – cited the most innovative mobile product in the industry• Transition business model to exclusive license with Verizon o Build-out ESPN’s world-wide wireless content licensing business• Start ESPN’s mobile content, sales and licensing team, from 0 to 24 employees • Distribute ESPN content through 30 carriers, in 20 countries, on 6 continents, in 4 languages, generating tens of millions of dollars per year• Grow profitability 100% per year • Establish paradigm changing business models and lead industry in mobile video, wireless web and downloadable content

o Create ESPN3 – the leading sports online video service. Build ESPN’s Mobile, Broadband, IPTV businesses and integrate SportsTicker (acquired from Dow Jones). • Broadband: Launch ESPN3 – now reaches 70 million homes with a dual stream revenue model: licensing fees from ISPs and advertising • Mobile: Innovate to serve sports fans through wireless phones, PDAs, etc. Construct relationships with carriers, cable operators and technology companies • IPTV: Launch ESPN Extra and ESPN Today interactive TV apps • Integrate SportsTicker’s operations - presence in over 10,000 sporting events per year to deliver real time stats, game previews and recaps, and transmit customized feeds to ESPN and hundreds of other customers

o Lead key areas of affiliate sales and marketing • Multi hundred million dollar annual contractual relationship with buying group NCTC (National Cable Television Cooperative (NCTC – 13 million homes, over 1,000 cable companies)• Hundred million dollar annual Special Markets business: ESPN networks’ distribution to hotels, bars and other out of home market segments• Tens of million dollar Interactive Sales business: Broadband, Interactive Television, Video On Demand and Pay-Per-View technology based distribution to cable and satellite affiliates • Multi-million dollar Syndication Sales business: ESPN Regional Television, ESPNEWS, original shows for syndication and archival content distribution to regional sports networks like NESN.• Multi-million dollar ESPN Everywhere business: Customized ESPN content distribution to airplanes, retail stores, colleges and other strategic market segments• Support multi-billion dollar Affiliate Business Planning: Sales planning and operations, strategy development and forecasting • Affiliate Operations: Licensing strategy - pricing, packaging, sales executive development, affiliate marketing, incentive planning, contract provisions and review process, signal control and distribution and financial and policy management

o Lead finance person in several key company initiatives• Multi-billion dollar distribution relationship with Comcast (then Telecommunications, Inc.) • Multi-hundred million dollar investments in ESPNEWS, ESPN.com, ESPN International, acquisition of Classic Sports Network (now ESPN Classic)

o Develop packages for advertisers to maximize sell-thru and unit rates. Collaborate with sales staff to develop tools for effective sales management.o Analyze over and under-delivery of impressions vs Advertiser guarantees. Led to the development of a sales system that tracks post-buy performance real time.