Managing Informatica's business for the State of Victoria. My role involves helping customers achieve their aspirations using Data as a key asset. Informatica's industry leading Data Management solution provides complete coverage across all Data Management needs for a modern enterprise in a single consumption based cloud platform, called IDMC(Intelligent Data Management cloud). Strategic Industry Sectors : Public Sector, Higher Education and Health Insurance Solution Portfolio : Data Quality, Data Governance, Data Integration & Master Data Management

Providing Data Transformation roadmaps to clients in the Finance, Public Sector, & Super industries. My key area of focus is around developing solution architectures and implementation roadmaps on Cloud & Hybrid data management platforms to integrate and consume data from across the enterprise. In the current role the key customers I have worked with are Mercedise Benz Financial services, Cbus Super, WorkSafe Victoria,Airservices & RMIT to see through the conceptualisation & implementation of Major enterprise data transformation initiatives.

Responsible for sales for Analytics solutions for Oracle in Pakistan and Afghanistan. Cross sell and up-sell to include other solution areas from different business units of the organisation was the core part of the job role. This also ensured getting repeat business through broadened firm relationship and established trust from the existing clients. Serving more that 100 customers in all industries including Public sector, Telecom, Banking and small and medium businesses. I was able to sell Exadata, Exalytics, OBIEE, Data Visualization, Oracle Big Data Appliance and related solutions and services to multiple clients in the above mentioned industries.

This was an entrepreneurial venture, with a vision to create, design and deploy an experience management solution for customer touch points and introduce consulting services in the firm. I was able to manage a team of 130 people working on a diverse set of technologies including contact centre solutions, data centre solutions, analytics solutions and software development. Some of the high from this tenure are listed below. • I Led a team of designers and developers to develop a Customer Experience Management solution based on advanced analytical and operational information to generate performance indexes were then used to project experience ratings for the clients through Intelli-Profiles. • Responsible for Information Management Solutions offered by Apollo Telecom and their associated Sales strategy with an attached Quota and PnL target. • Managed a team of over 120 technical and 8 sales resources across multiple regions within Pakistan and the Middle East. • Exceeded assigned sales quota every year, since 2013, at Apollo Telecom.• Manage partners for Apollo Telecom (e.g. Oracle, IBM, Informatica, Tableau, Cisco) and their associated sales portfolios.• Chief Architect and Demand Creation Lead for Apollo Telecom’s product line of Business Intelligence products.• Conceived, designed and implemented a real-time intelligent and interactive dashboard for country wide customer services touch points for Ufone.• Signed multiple Resource Augmentation contracts to deliver EDW and BI development and consulting services to Telecoms and Financial institutions. Including an outsourcing contract with IBM GBS for MEA region. • Conducted a comprehensive EDW audit and developed a technology and business solutions roadmap for China Mobile Pakistan.• Led professional services division to replace hand scripted ETL scripts on to Informatica’s Data Integration Hub.

I took up the lead sales role for Oracle’s technology line of business in late 2009. I was responsible for a quota of USD 14 Million and manage a team of account four managers. My everyday tasks included defining and enhancing the sales strategy for my team. The other half of the activities included having interaction with the technology pre-sales team of solution architects and product experts to ensure a synchronised solution delivery. The upward management tasks included updating the regional team of vice presidents and directors on the progress on ground and jointly planning the next course of action with Country Manager for Oracle in Pakistan. • During the course of this role I was responsible for handling the telecom, banking, public sector and defence industries. • As an additional responsibility i was the Lead for the Data Warehouse Strategy and Execution team within Oracle Pakistan. • Provided consultation and professional services for enterprise wide Oracle DB migration and consolidation onto the Exadata platform for Ufone. • Placed Exadata as the platform of choice for Pakistan’s largest National Database. • Successfully sold a licensing roadmap for MCB and additional number technologies for the Nishat group of companies which is one of the largest groups in Pakistan. • Developed strong business relationships within the Telecom, Banking, defence, public sector and financial industries.

Key responsibilities included meeting my sales quota and maintaining and establishing client relationships while maintain a good grip on the solution side of things. This included actively participating in the BD activities which were typically managed in client workshops and seminars. A few of the key highlights from this tenure are mentioned below. • Responsible for the demand creation and placement of Teradata Solutions, Services and Support to Customers with an attached sales quota and PnL. • Developing EDW/BI solution roadmaps aligned with customer requirements. • Over achieved sales quota every single year at Teradata.• Sales Person of the Year award for two consecutive years. • Through Demand Creation, aligned the following solutions through Teradata Professional Services: • An in-database near real-time reward calculation and disbursement system based on the Teradata RDMBS for Telenor Pakistan. This was done based on the data stored within the current EDW deployed by our team. Our solution calculated and assign a priority score to every single customer multiple time per day. Enhancing customer service level decisions in real time at Telenor Pakistan. • A Network asset optimisation dashboard was created with every asset tied directly to customer revenue, experience and utilisation at Mobilink.

My primary focus during this role was to deploy business intelligence and ETL solutions using TD utilities and third-party tools. Examples of these tools are MicroStrategy, Business Objects, Cognos as BI tools and Informatica, TD utilities and DataStage. I also worked on data modelling using TD customer data model called CLDM – Communications Logical Data Model and solution architecture using TD engineered systems. After getting hands on experience with the technology I stepped into project management and then eventually in a year transitioned into a presales role where I worked closely along the sales team. • Primary focus on technical and business consulting for EDW/BI solutions towards pre-sales engagements with customers. These engagements included:• Customer Requirement Analysis• Solution Design and Architecture• Solution and Services Delivery Sizing• Project Management for Data Warehouse and Business Intelligence Projects.• Technical Document Writing including Statement of Work, Functional Specification, UATs.• Member of EDW/BI project delivery teams for Telecom and Financial industry projects.