Elixir Marketing And Distribution (Private) Limited is one of the leading sales management solution providers; having multi-category and omni-channel operational and distribution expertise in Pakistan market. Due to our direct affiliation with various international brands and highly skilled team on ground, we tend to provide sustainable business development and growth to our brand partners by keeping customer centricity at the core of our GTM strategy in compliance with commercial excellence… Show more Elixir Marketing And Distribution (Private) Limited is one of the leading sales management solution providers; having multi-category and omni-channel operational and distribution expertise in Pakistan market. Due to our direct affiliation with various international brands and highly skilled team on ground, we tend to provide sustainable business development and growth to our brand partners by keeping customer centricity at the core of our GTM strategy in compliance with commercial excellence principles. We believe that the key to our success has been - the perfect blend of our experience led expertise in beauty industry and the passion for innovation and creativity to serve consumers on ground at best. Show less

Responsible for ensuring overall sustainable business development by delivering profitability, revenue, brand development and capacity building objectives of commercial function.Core Responsibilities:• Brand Portfolio:- Cosmetics: Rimmel, Bourjois, Max Factor and Essence- Hair Coloration: Wella Koleston Hair Color- Bodycare: Adidas, Jovan, David Beckham and Axe- Skincare: St Ives and Simple• Lead and develop cross functional teams (Sales, Trade Marketing… Show more Responsible for ensuring overall sustainable business development by delivering profitability, revenue, brand development and capacity building objectives of commercial function.Core Responsibilities:• Brand Portfolio:- Cosmetics: Rimmel, Bourjois, Max Factor and Essence- Hair Coloration: Wella Koleston Hair Color- Bodycare: Adidas, Jovan, David Beckham and Axe- Skincare: St Ives and Simple• Lead and develop cross functional teams (Sales, Trade Marketing, Ecommerce, Sales Operations, Digital and ATL/BTL Activation, BA Management) in commercial department • Design robust channel structure, assortment plans, pricing architect and distribution expansion strategies for each category in line with Revenue Growth Management principles• Own and deliver top-line/bottom-line P&L objectives of commercial department • Ensure successful launches by channel (availability, visibility and advocacy principles) – in line with aligned IMP to create visual disruption in market• Designing Digital and Ecommerce strategies in line with global guidelines to capitalize maximum potential of E-retailing and E-marketing in Pakistan• Design business proposals; using in-depth product and market research to attract new businesses on BUL platformKey Achievements:• Led successful launches in Color Cosmetics, Coloration, Skincare and Bodycare portfolio in Pakistan • Developed Digital, Ecom, ATL/BTL and Merchandising functions with clear job responsibilities and KPIs • Led implementation of pricing and promotion menu in line with Revenue Growth Management (RGM) principles• Defined complete GTM for Color-Cosmetics, Haircolor, Skincare and Bodycare categories • Delivered organic growth on existing business at 47% and 118% growth on overall business portfolio including new inductions, with coverage expansion reaching 166% index vs. LY• Locked JBP/JVC with all Key LMT and IMT customers• Led establishment of Makeup academy to ensure regular training and activation session for team Show less

Responsible for sales value and market share growth in line with profitability objectives of L’Oréal Consumer Product Division. This role entails designing go-to-market framework via various corporate and category initiatives as well as capacity building of the entire commercial function. Core Responsibilities:• Design and drive GTM framework for all distributors across all channels• Lead implementation of ‘Revenue Growth Management’ Model in L’Oréal Pakistan to create a… Show more Responsible for sales value and market share growth in line with profitability objectives of L’Oréal Consumer Product Division. This role entails designing go-to-market framework via various corporate and category initiatives as well as capacity building of the entire commercial function. Core Responsibilities:• Design and drive GTM framework for all distributors across all channels• Lead implementation of ‘Revenue Growth Management’ Model in L’Oréal Pakistan to create a profitable selling proposition, pricing architect and distribution strategies • Drive distributors to ensure target delivery and growth objectives on primary sales • Own and Deliver P&L for Commercial Department of Consumer Product Division • Plan, track, analyze and manage National Trade budget in line with the Revenue Growth Management principles to ensure effective channel profitability matrix• Manage national Merchandising Team and agencies to ensure in-store best in class executions across all channels • Recruit, develop and manage a highly motivated team of category managers and merchandising team • Lead training evolution of Commercial Division by end-to-end planning of “Commercial Excellence Learning Academy” in coordination with HRKey Achievements:• L’Oréal Pakistan secondary sales growing at CAGR of +31% in line with company growth objective• Leading market share across key categories (Hair color and Skincare) and fast paced growth in Haircare portfolio• Introduced well defined trade channel structure, budget management framework, Annual Promo Plan–CANVASS etc• Project Mammoth— Increased Market visual footprint by three folds for L’Oréal Pakistan via JBP implementation • Channel renovation to tap-in dynamic market trends–Introduced SSS, Pharmacy, Petro Marts and Cosmetic channel• Introduced tertiary sales, stock, and credit tracking mechanism for key customers with complete online database Show less

Responsible for ensuring overall sustainable business development via category and channel development of Garnier portfolio (Colorants, Skin Care and Haircare categories) and L’Oreal Paris Haircare category in General Trade.Core Responsibilities:• Deliver market share and profitability objectives for all categories in coordination with marketing teams• Develop trade marketing plans and Go-to-Market strategies based on Shopper Marketing Insights Strategize Route to Market Plan as… Show more Responsible for ensuring overall sustainable business development via category and channel development of Garnier portfolio (Colorants, Skin Care and Haircare categories) and L’Oreal Paris Haircare category in General Trade.Core Responsibilities:• Deliver market share and profitability objectives for all categories in coordination with marketing teams• Develop trade marketing plans and Go-to-Market strategies based on Shopper Marketing Insights Strategize Route to Market Plan as per channel price parity framework • Manage category leadership and in-store visual captaincy in coordination with brands and merchandising teams• Budget piloting and stock forecasting on Garnier and L'Oreal Haircare portfolioKey Achievements:• Redefined and executed the concept of Perfect Stores/L'Oreal Blocks across General Trade for L’Oreal Pakistan• Led successful launch of “L’Oréal Haircare Portfolio” in Pakistan – which became 33% volume contributing brand• Implemented Category Management concept across categories at Carrefour-this has translated into market beating value and volume share at Carrefour, recognized by Global Functional Managers • Budget piloting and stock forecasting on Garnier and L'Oreal Haircare portfolio Show less

Responsible for volume, profitability and sales fundamentals delivery for all P&G brands by designing and executing sales/FMOT initiatives at Carrefour. Close coordination with customer by joint value creation via’ implementation of shopper based design, leading to share/ volume growth. Core Responsibilities:• Enroll, align, and undertake contract year to year with Carrefour• Create mutually profitable proposition for both P&G and Customers through JBP (Joint Business Planning)… Show more Responsible for volume, profitability and sales fundamentals delivery for all P&G brands by designing and executing sales/FMOT initiatives at Carrefour. Close coordination with customer by joint value creation via’ implementation of shopper based design, leading to share/ volume growth. Core Responsibilities:• Enroll, align, and undertake contract year to year with Carrefour• Create mutually profitable proposition for both P&G and Customers through JBP (Joint Business Planning) and TSC (True Score Carding)• Build sustainable/cost effective service model for business growth in Carrefour• Manage disproportionate category growth via increasing volume / value shares• Design, negotiate and execute trade marketing plans to support sales and FMOT for all P&G brands• Design, align, and execute local and regional initiatives and eventsKey Achievements:• Successful JBP and TSC locking and implementation with Zonal Hyperstar team, led to positive growth across all brands and across all power SKUs• Secured leading value and visibility share across all key categories • Executed CATMAN projects for Pampers, Always, H&S, Pantene, Ariel and Olay• Organized Carrefour-P&G Smart Choices Event 2013-14 with exclusive visibility in G1 Area, installing corporate brand block of 418 sq. feet in Carrefour (Karachi and Lahore) stores Show less

Responsible for designing the architecture of trade marketing function for ADP along with designing trade promotional tools, and strategic trade framework for sustainable business development for entire P&G Pakistan portfolio. Core Responsibilities:• Ensure in-store 4P model execution by driving excellence on sales fundamentals in trade and devising trade initiatives for all channels and categories• Develop sales/stock forecasts and regularly analyze sales and KPIs performance… Show more Responsible for designing the architecture of trade marketing function for ADP along with designing trade promotional tools, and strategic trade framework for sustainable business development for entire P&G Pakistan portfolio. Core Responsibilities:• Ensure in-store 4P model execution by driving excellence on sales fundamentals in trade and devising trade initiatives for all channels and categories• Develop sales/stock forecasts and regularly analyze sales and KPIs performance to drive company’s growth • Execute SBD (Shopper Based Design Standards) guidelines for all trade channels to capture in-store presence with right assortment at POP, leading to effective FMOT for consumer/shopperKey Achievements:• Develop Trade Marketing function for Abudawood Pakistan – in coordination with ADP Bahrain P&G Pakistan • Received Abudawood Star Performance Award for the year 2012-2013• Successfully implemented Minimarkets, Wholesale and Retail revamped model to drive growth of these channel ahead of national growth target – P&G Show less

Managed business portfolio of P&G, Gillette, Millac Foods of given territories with core focus on coverage, distribution, productivity, volume and trade marketing objectives for the company.Core Responsibilities:• Achieving brand wise targets keeping in view all key sales fundamentals of the company • Establishing efficient distribution network for the company portfolio • Ensuring Business Development by establishing In-store Fundamentals and enhancing• Shopper Based… Show more Managed business portfolio of P&G, Gillette, Millac Foods of given territories with core focus on coverage, distribution, productivity, volume and trade marketing objectives for the company.Core Responsibilities:• Achieving brand wise targets keeping in view all key sales fundamentals of the company • Establishing efficient distribution network for the company portfolio • Ensuring Business Development by establishing In-store Fundamentals and enhancing• Shopper Based Value via implementation of Shopper Based Design StandardsKey Achievements:• Secured 38% growth in Quetta and Karachi Retail channels• Expansion in reach by 25% in SD network in Coastal Belt of Baluchistan Show less

Managed business portfolio of P&G, Gillette and Millac Foods of given territories with core focus on coverage, distribution, productivity, volume and trade marketing objectives for the company.Core Responsibilities:• Achieving brand wise targets keeping in view all key sales fundamentals of the company • Establishing efficient distribution network for the company portfolio • Ensuring Business Development by establishing In-store Fundamentals and enhancing• Shopper Based… Show more Managed business portfolio of P&G, Gillette and Millac Foods of given territories with core focus on coverage, distribution, productivity, volume and trade marketing objectives for the company.Core Responsibilities:• Achieving brand wise targets keeping in view all key sales fundamentals of the company • Establishing efficient distribution network for the company portfolio • Ensuring Business Development by establishing In-store Fundamentals and enhancing• Shopper Based Value via implementation of Shopper Based Design StandardsKey Achievements:• Secured 55% growth in Sub-D, 22% in Wholesale and 28% growth in Retail channel• Secured best performing Section Managers award for South region – for the year 2010-2011 Show less

Worked on the process of private placement deals while working on the investor memorandum, financial valuation and modeling of: Kolson, City hospital & Al-Huffaz Steel Mills and KSA insurance sector for State Life Insurance Company, Dubai.

Worked on the Global S&OI (Safety and Operational Integrity) audit, implementation of SAP in HR Department, and maintenance of Training and Compensation records on VTA software.

Learning included: Financial modeling, SCRA Trend Analysis, Comparative Financial Analysis for Regional IT firms and valuation Sheets.

Was Involved in working on freight pool invoices using SAP, Understanding Freight Pool Mechanism & comparative Financial Analysis of PSO & Shell Pakistan.