Business Development | Shopper & Customer Marketing | Sales & Distribution Management | JBP & RTM Expansion | Trade Marketing | Execution Excellence | Growth Strategist

Leading Customer Marketing agenda for Saudi Market for all key Brands Raid, Baygon, Glade, Mr Muscle, Pledge, Windex.Managing Financial targets such as GS /NS/TS/ Instore Spending.Leading FOCO plans align with Sales team to ensure all marketing plans are cascaded and Executed as per brand Strategy. Conduct and lead Quarterly FOCO meeting with distributor to align on FOCO plans by channel by marketing group.Support our brands through robust M2C activations.Develop locally relevant BTL communication (KV creation, tagline, talents) Develop/design/produce different BTL trade bundles, POSM touchpoints in order to ensure 360 synchronization ATL/BTL.Develop annual NPDs launch plan volumes/value/distribution/RTM/MS/Instore support to ensure best in class execution with pre and post tracking.Lead MAPP process to ensure right product at right place with right placement and promotions.Joint Business Plan with Key Accounts Mainly with top customer Panda and securing alignment on key activations.Execute Special Pack/Promotional plans in consistence with the agreed guidelines and principles.Develop shelf planograms and merchandizing guidelines for all channel MT &TT. Deep dive market shares analysis for all SCJ brands and develop action plans on monthly basis to ensure we grow all brands. Nielsen Data managing MS/ Distribution WD & ND to capitalized on missed opportunities.Lead Perfect Store Program to improve shopper experience and ensure fixing the fundamentals as part of Perfect Store Program (MSL, NPD, Perfect Shelf, Sec Displays) are implemented in line with SCJ guidelines.Started E-com Business for SCJ in Saudi Market with Brick & Click and Pure-Play with clear strategy to ensure we grow with this booming channel.Monthly trade visits to the regions Jeddah Riyadh & Dammam to ensure best in class execution and share improvement plan to ensure uplift of execution.

Develop fiscal year budget in collaboration with the Marketing team/Country Manager. Manage trade spending along with Sales manager and support for key SKUs to drive net sales and agreed targets.Collaborating with the Customer Marketing team on key in-market executions.Set Quarterly/monthly sales targets and monitor field force performance closely to ensure KPI achievementIdentify key sales opportunities and share plan with KA team to ensure sales achievement.Develop and Analyze Monthly Sales to Trade performance and provide action plan to distributor.Reviews & analyzing trading activity in area of primary responsibility Identified risks and upsides to Sales Manager to ensure proactively we take action/mitigation plan.Manage Monthly orders/shipment reports and update S&OP with actual ordered volumes for targeted months after confirming with distributors. (local & Import) Analyze monthly stock reports and ensure we maintain healthy stock level.

Built a strong relationship with distributors of SCJ.Developed new demand tool tracker to access performance of STT and stock and forecast the shipment accordingly.Monthly sales to trade report, shipments & stocksFinalize plans and submitting the monthly sales forecast to distributors. Managed special pack and co-packer management to ensure timely promotion delivery to customers.Worked closely with Cyprus office and Saudi local team to manage/update shipments details, prices and all logistics related issues.Tracker Closing stock and ensure close the year with agreed stock level.

Targets to deliver value and volume growth in assigned territories. Manage sales invoiceMaintain all record of sale.Guide clients in technical aspects.