María José Pérez Pereda Email & Phone Number

Mexico City, Mexico

Ciudad De México, México

Lead the data analytics and engineering efforts for multiple LATAM products, providing expertise in data analysis, reporting, and management to drive data-driven decision-making.Key Responsibilities:Data Analysis & Cross-Referencing: Process, cross-reference, and synthesize data from diverse sources to extract actionable insights. Conduct historical data analysis and track key performance indicators (KPIs) to support strategic decision-making.Reporting & Data Visualization: Design, develop, and maintain detailed reports and interactive dashboards in Looker providing stakeholders with clear and actionable insights.Data Standardization & Consultation: Standardize metrics across projects, consult on the development of queries, and ensure data accuracy. Responsible for organizing the Looker Semantic Layer for LATAM products to ensure consistency and efficiency.Data Loading & Integration: Oversee data loading processes for seamless integration and analysis, ensuring all relevant data is available for reporting and decision-making.

Ciudad De México, México

Ciudad De México, México

Hoboken, Nueva Jersey, Estados Unidos

- Development of social media-based metrics for community resilience, such as analyzing tweet topics during disaster stages.- Development of a framework that analyses the location of services within a city to identify social disparities by comparing the status quo versus an optimal location based on demand and distance.- Worked along with SERC (Systems Engineering Research Center) on a paper that compared the impact of "work-at-home" policies during the pandemic within the systems engineering community with other population cohorts.

Ciudad De México

In charge of the data analysis for the weex mobile business, which included:- Acquisition of daily and monthly KPIs, by extracting data from Amazon Redshift- Development of business strategies for growth and user retention

Ciudad De México Y Alrededores, México

Collaborator on the logistics databases management team:- Keep the records on manufacturing databases (SAP) updated and accurate for daily operation.- Improve a routinary activity for KPIs acquisition by automatizing files in VBA .- Participate in a regional project to implement a unified tool (JDA) for supply chain planning.

Los Angeles Y Alrededores, Estados Unidos

I was part of the RIPS program (Research in Industrial Projects for Students), in IPAM, an institute on UCLA. I worked with the company CSX, one of the US leading transportation suppliers, and the project was about developing an algorithm that schedule optimized ballast-cleaner routes, completing high priority jobs in minimum time.

Data analysis of the different marketing channels through Google Analytics.

Help with events planification and alumni database update.

Master Of Engineering - Meng, Systems Analytics, Along With Doctoral Courses And Research Focused On Community Resilience

Bachelor'S Degree, Industrial Engineering

Thesis with Distinction: "Touristic Places Search Engine"