María José Díaz Castro Email & Phone Number

I´m a Planning, Merchandising and Marketing expert. I will play a key role in developing and executing comprehensive marketing strategies to drive the awarness of your brand and customer adquisition. How to achieve it? through a data driven mindset and strategic thinking to identify behavioral and consumption trends. I´m a fluent English and spanish speaker.I have a bachelor in Finance and international business, with +8 years of experience managing Makeup, Skincare and personal care brands and mass consumption products for Latam Countries (such as Mexico, Costa Rica, El Salvador and Panamá). I have worked in a multinational corporation where I was responsable of developing and execute the strategy and commercial management for three important brands in Latin America. Also, I developed the strategy for launching new products within the portfolio, I actively contributed to the development of commercial and marketing initiatives, extending their positive impact to 11 countries in LATAM, where I focused on optimizing sales, profitabilty and inventory.Deep Knowledge in:1. Brand/Product management: Forecasting and demand Planning, Product Mix, Design, coordination and execution of commercial tactics, Product launching.2. KPI's: Monthly execution sales reports and main insights to maximize demand.3. Data analyst: Power BI and Tableu reports creation and execution to identify trends opportunities to take into action.4. Digital Marketing and Digital Planning5. Sales Strategy6. Market Research #commercial #digital #Brandplanning #retail #ecommerce #sales #Demandplanning #Dataanalyst #marketing #Makeup #personalcare #massiveconsumption #Tableu #PowerBI #SAP #Forecasting #Latam #Panamá

Listed skills include Liderazgo De Equipos, Trabajo En Equipo, Marketing, Microsoft Excel, and 6 others.