Majory Marcelino Email & Phone Number

São Paulo

São Paulo, Brazil

São Paulo, Brazil

• Lead and creation of content strategy for Meta's multilple channels for engagement and business growth of Meta clients from different industries such as: Auto, Finance, Tech, Commerce, Food&Service among others;
• Results and content framework to improve Meta's global programs for LATAM. Leadership and focal point for content brought by the ecosystem of managers and partners team from Global Business Marketing.
• Responsible for leading and distributing in cross platforms (A&O) strategy in a digital environment, content delivery and planning different format such as case studies, branded content, web and social content, landing.
• Analysis and use of research and data to drive consistent and holistic content strategy aligned with Meta's product priorities;
• Curating content packs for meta clients from different industries, building innovative narratives for consumers based on trending cultural conversations;
• Leading and team management.

São Paulo, Brasil

• LATAM content fot M4B platform; strategy with the Global for regional actions;
• Deployment of the main content and web projects into global strategy programs such as Discovery Commerce, Conversational Business, Redefine Massive, Rise, ADS for Equality, Good Idea Just Be Found, Facebook Latam.
• Leading content brand campaigns, agency relationship, creative ideation also execution plan;
• Reponsable and leading content mapping and usability for Meta Business content.Collaborated with product and support in a cross functional perspective.

São Paulo E Região, Brasil

• Member of the Financial Education Committee of FEBRABAN and Federated Banks;
• Development of content strategy for digital platforms;
• Management of digital products, applications and innovation strategies of the “Meu Bolso em Dia” program;
• Website and CMS management (content and products);
• Development of communication with focus on diversity for the financial Market;
• Inbound marketing and SEO strategies for search engine optimization;

São Paulo - SP

• Member and collaborator of the Diversity Committee;
• Communication content strategy and planning;
• Development of digital content (web series and videos with viral potential);
• Branding strategies with a focus on brand & product experience;
• Management of marketing and support agencies in the stages of insights,creation, execution, distribution, analysis of digital content;
• Development of calendar of actions, activations and events for clients;

São Paulo

• Development of campaigns focusing on product performance, branding projects, branding keys.
• Management of advertising agencies, digital marketing, press relations;
• Inbound marketing, content on websites, EMKT, social media, blogs, infographics and special content on digital plataform;
• Engagement actions, brand building and increased awareness;
• Planning and production of the annual strategic calendar of actions and events;
• Content management for the press, crisis manual, releases, press kit;

São Paulo

• Product management: positioning of the cosmetics and beauty portfolio;
• Market research for trends and buying behavior;
• Relationship with e-commerce, marketplaces and international perfumery distributors;
• Planning and producing events for product launches;
• Management of digital marketing agencies;
• Relationship and partnership with brands and influencers the luxury Market;

São Paulo - SP

• Development of communication and relationship and PR actions;
• Coordination of events, seminars, national and international exhibitions;
• Contracting suppliers, production scripts, events agenda;
• Coordination of “Visual Art” exhibitions of the Itaú S.A Collection;
• Content development with project curators;
• Interface and briefings for creating parts and graphic materials;

São Paulo

• Elaboration of production scripts and technical riders; contracting suppliers;
• Monitoring and maintaining the institutional's events agenda;
• Execution of national events such as fairs, launch events, lectures, workshops, forums, fairs, cocktails.

São Paulo E Região, Brasil

• Loyalty and relationship actions with sponsors;
• Production and support of events at Sala São Paulo (Tourê Brasil 2008, OsespItinerante 2009);
• Open-air actions and event support for OSESP sponsors;

Pós Graduação Gestão De Comunicação E Marketing, Gestão E Marketing

Comunicação Social - Bacharel Em Relações Públicas, Relacionamento, Marketing, Responsabilidadae Social, Branding, Comunicação Corporativa