Led portfolio development for the largest segments (Diabetes and Obesity) and managed the marketing strategy for Novo Nordisk’s flagship obesity treatment. Proud member of the Novo Nordisk female leadership group, committed to empowering women within the company. • Future portfolio strategy: Utilized in-depth market research, industry insights, and trend analysis to guide data-driven decisions, ensuring successful go-to-market (GTM) strategies for new products. • Agile methodology mentoring: Led an agile squad focused on customer engagement, with a strong emphasis on mapping the customer journey and target audience segmentation.• Redesigned customer analysis approaches, shifting from our own prescription-based sales to a segmented KPI matrix incorporating competitor data and market insights.• Process certification optimization: Managed a project to improve the certification process for materials, significantly impacting daily operations across multiple departments.• Oversaw full product lifecycle, including forecasting, biggest budget allocation, event planning, vendor coordination, content creation (both online and offline), and agency operations.

• Achieved a significant 12% compound annual growth rate for Saxenda since 2021, contributing significantly to company revenue, going against the natural lifecycle of a 9-year-old product.• Overhauling the brand's identity, key messages, and events, Saxenda's revitalization has become a case study. Even post-Ozempic launch, it has continued to grow, thanks to the intense rebranding and repositioning efforts.• Led, trained, and motivated a team of 200 sales professionals, enhancing brand strategy and developing sales and communication campaigns tailored to the specific needs and cultural insights of each region, successfully extending our outreach to 30,000 doctors and thousands of patients monthly.• Spearheaded the product lifecycle management, including budget allocation and forecasting, go-to-market strategies, market research, communication campaigns, asset creation, and agency operations.• Countered competitive threats through trends analysis and crafting compelling storytelling into powerful messages, developing innovative initiatives and asset mixes to maximize sales effectiveness and deliver an immersive brand experience across all channels.• Reported directly to the VP, providing strategic reports and data-driven insights. Frequently showcased brand presentations to senior leadership and global teams.• Fostered cross-functional collaboration with internal and external stakeholders, including PR, social media, finance, supply, sales, and regulatory teams, within a complex matrixed environment.

• Led the communication strategy for Ozempic and Oral Semaglutide, strategically positioning both brands to reflect distinct patient profiles. Localized global campaigns to incorporate local cultural nuances.• Identified opportunities across diverse commercial channels, country regions, and various consumer segments, creating specific campaigns and messages for each.• Pioneered innovative digital marketing strategies to adapt to pandemic challenges, including training the sales force for remote interactions and developing NN Academy, a digital portal providing comprehensive product information and enhancing customer engagement. It featured an algorithm to show content according to user preferences.• Work together with global teams to ensure that Oral Semaglutide launch would be delivered according to the timeline, costs and are compliant with the local market requirements.

• In Panama, the hub of Central America, spearheaded launch preparations for Ozempic in seven different countries, coordinating cross-functional planning and go-to-market activities. This included understanding demographics and diverse consumer groups, thereby enhancing the company's community impact and brand presence.• Focal point for Market research, understanding business needs and market trends• Development of a whole new strategy to our patient support programme• Planning and development of our “Assertive Salesman” Training for all diabetes CLAT Salesforce, positioning the brand in their minds willing to increase sales and %MS.

• In Denmark, at the company headquarters, contributed to the successful global launch plan of Oral Semaglutide, focusing on market research to understand country needs, ensuring diversity and cultural aspects were considered.• Collaborate with the patient strategy and creation of the patient portfolio, including printed and digital tools, considering market research results and countries specific needs and regulations

• In Brazil, led initiatives for Saxenda, overseeing the development of a patient support program and integrated marketing campaigns for all 26 states across the country.• Support Saxenda market expansion in other medical specialties in addition to endocrinology, as obstetrician gynecologist• Collaborate with Obesity Market Development area to expand disease awareness in Brazil

• Maximized company impact through strategic marketing oversight, analytical dashboard development, sustainability initiatives, investor relations engagement, and gender equality advocacy.• Oversaw the integrated marketing strategy and its execution, managing relationships with agencies, providing creative briefs, approving campaigns, and allocating budgets. • Developed the company's inaugural analytical dashboard, consolidating market data, competitive insights, and internal performance metrics, which was adopted and utilized by the finance and executive management teams for decision making.• Developed the company's first ever sustainability report, compiling data from providers and all business units which facilitated our inclusion in ESG (Environmental, Social, and Governance) indexes. Uncovered non-compliant activities and mitigated risks. • Engaged directly with ESG investors alongside the Investor Relations director, driving the company's inclusion in ESG indexes..• Contributed to the women's committee, championing the company's adherence to the UN Women Empowerment Principles and advocating for gender equality. Notably, our efforts unveiled a significant wage gap.

• As an Intel consultant, facilitated company growth by offering strategic marketing plans for our product portfolio, combined with highly tailored client relationship management.• Developed and executed integrated marketing strategies for hundreds of technology retailers throughout Brazil for the Technology Provider Program. • Defined tailored marketing mixes for each retailer, spanning diverse channels and campaigns, optimizing retail programs to drive growth, and identifying new opportunities. • Generated comprehensive performance reports tailored to address the unique business objectives of each retailer, providing valuable insights for strategic decision-making.

Lived in Sydney (Australia) studying for the Cambridge Proficiency Course and working for the commercial area in a travel agency (instead of working in a non-related job as most of the other students). - Manage partnerships between agency and language schools- Development and dissemination travel packages marketing campaigns - Lectures in the universities to new students about the company and travel destinations- Customer service and travel arrangements

• Contributed to the team responsible for marketing and sales strategies of Microsoft's flagship product, addressing diverse audiences including customers, the public sector, B2C, B2B, and various partners.• Collaborated closely with sales and training teams to strategize on adding value to our partners through our solutions.• Responsible for localizing global materials and creating additional content as needed by the country, such as our well-received anti-piracy guide, which was translated into four different languages.• The team was launching the New Office product line and cloud solutions, with offers for corporate and B2C markets. My part was gathering all partners information and sales, so I created a SharePoint (a platform not well disseminated at the time) and all my managers were able to see the sales report in our new real time dashboard. • This position provided invaluable insights into tech, B2B initiatives, and corporate dynamics, which I greatly enjoyed and influenced my decision to pursue a career path in corporate business.

 Internship at Rocket Internet, a leading European VC firm known for incubating transformative startups such as HelloFresh, EasyTaxi, Westwing and many others. I was responsible for the costumer service and providing sales reports to show the partners how our solutions would be able to help them and save money.

- Understand about the client's business and create campaigns to advertise it on Google Adwords- Develop, launch and measure results of adwords campaigns for 20/30 clients from different sectors, as well as costumer service to all of them- Send monthly reports with campaigns performance based on Google Analitycs- Responsible for issuing and sending payment slips