Makaela Avery Email & Phone Number

Phoenix, Az, Us

Phoenix, Az, Us

Phoenix, Arizona, United States

Phoenix, Arizona, United States

• Boosted opening week sales by 10% and accelerated brand awareness through market research, strategic go-to-market plans for 55 store openings across Arizona, Texas, Oklahoma, and Nevada.• Coordinated marketing plans for 55 store openings, 10 product launches, 15 sponsorships, 35 brand events, and 100+ brand activations, while also creating graphic design assets and fostering cross-functional team collaboration.• Magnified customers’ brand engagement during product sampling events and field marketing activations by translating product nutrient benefits and mobile ordering features into customer-centric lifestyle solutions.• Generated a 300% rise in brand’s community involvement by developing local field marketing campaigns, toolkits, and procedures to effectively engage local store teams, foster community connections, and magnify brand awareness.

Phoenix, Arizona, United States

Photography, Videography, and Social Media Strategy

Scottsdale, Arizona, United States

• Ignited 50K new followers, a 216% increase in post impressions, and 75% lift in post engagements while piloting the brand relaunch campaign for the #TEAMTREES non-profit, leveraging impactful content and influencer partnerships.• Directed creative design, upgrading brand narratives and boosting product launch momentum by managing the end-to-end production of trend-aware media, ensuring content resonates with customers across market segments.• Elevated campaign efficacy and identified growth opportunities by presenting bi-weekly analysis meetings for 13 agency clients, using KPIs to measure success and ensure adherence to content production timelines.

Scottsdale, Arizona, United States

• Reduced raw material costs by 5% by fostering strong, collaborative relationships with vendors, ensuring that cost savings did not compromise the brand’s product quality.• Optimized production efficiency by implementing best practices and supervising the entire supply chain process, including receiving, warehousing, manufacturing, and distribution, decreasing product waste by 15%.

Scottsdale, Arizona

• Achieved a 20% increase across average customer order size by analyzing customer’s product needs and spending behaviors using their Shopify order history to provide targeted product recommendations based on insights.• Enhanced the online ordering experience for customers by assisting with front-end web development on the Shopify storefront, implementing user-friendly design elements and streamlining site navigation.

Scottsdale, Arizona, United States

• Influenced the relevance and engagement of client campaigns through research and delivery of weekly digital media trend reports, which provided executives with actionable insights into current industry trends and consumer behavior.• Contributed to the production of two Sparkling Ice® commercials, featuring influencers, by coordinating logistics, managing on-set operations, and assisting with post-production tasks, ensuring timely and smooth execution.• Improved video quality and performance of the agency’s talent’s YouTube content by editing videos for engagement and compiling detailed content analytic reports, which informed content strategy and optimization.

Tempe, Arizona

• Oversaw 6 advisors' appointment books and incoming calls, improving office communication efficiency and providing resource support for 3,000 students in the Leaders Academy.• Trained 3 new receptionists leading up to departure from role, facilitating seamless integration into the team.

Tempe, Arizona

Undergraduate Student Government• Laid the framework for a proposal to execute a new curriculum course about student leadership and how to handle various issues (mental health emphasis), for ASU clubs and organizations to require club leaders to attend• Event coordination and promotion: UNITE's week-long book and canned food drive, Mark Kelley guest speaker event, and arranged a rivalry-themed blood drive against The University of Arizona for Homecoming Week.

Tempe, Arizona, United States

• Registered 250 students on campus to vote in the 2016 National Election• Attended meetings with university executives to provide communication consulting services on how to promote campus events and initiatives• Conducted surveys amongst the student body to gauge interest for guest speaker panels and upcoming events they would like to see• Researched and implemented innovative marketing strategies for events and giveaways on campus such as ASU's Devils on Mill• Reached out to lesser known organizations on campus in order to educate them on resources and people who can help progress their member growth and influence on campus• Designed and published promotional graphics for club’s and organization’s events on campus to all social outlets in order to establish USG’s support in student affairs and provide a larger platform for student organizations to draw from