Makaela Meadows, Mba Email & Phone Number

Kansas City, Mo, Us

Waltham, Ma, Us

Led the digital transformation for the MSD Division within Thermo Fisher Scientific, which resulted in a 131% increase in business partner satisfaction scores. Defined and charged with executing the foundational roadmap for team and platform evolution. Proven expertise evolving digital ecosystem within Thermo Fisher.

Hoboken, New Jersey, Us

Assumed responsibility for directing, developing, and leading the optimization of digital programs with a specific focus on nurturing a robust new logo and customer pipeline. This endeavor was undertaken for a globally recognized company, boasting a substantial revenue base of $1.4 billion and experiencing rapid year-over-year growth that consistently exceeded 30%.One of my key achievements was the meticulous mapping and seamless implementation of a comprehensive digital journey. This strategic initiative was meticulously designed to drive a full-funnel approach, ensuring that prospects progressed seamlessly through the customer acquisition journey, from initial awareness to conversion.

Topeka, Ks, Us

Responsible for developing Hill’s therapeutic digital strategy, while establishing best practice guidelines and innovation of emerging digital trends. Partner with internal cross functional teams to create efficiencies of spend while creating opportunities to reach the vet health care team through digital channels. Manage all paid and organic search strategies and implementation with agency. Manage team, partners and multiple agency relationships to reach business goals.

Overland Park, Kansas, Us

Led creation of best-in-class social marketing to provide a unique social voice across user platforms. Formulated social direction by evaluating key reporting metrics and research, helping to drive strategy. Worked with Acquisition & Business teams to establish and implement social tactics to deliver leads and drive gross ads. Worked closely with paid media team to strategize on buys and develop KPIs to evaluate campaign success. Managed team, partners and multiple agency relationships to achieve business goals.

Overland Park, Kansas, Us

Utilized analytics to drive ongoing digital optimizations across search, display, social, email and wired/mobile web properties. Collaborated with agencies including iCrossing, Two West and Digitas to develop business objectives and insights to formulate paid media strategies and campaign optimizations. Implemented digital best practices to ensure optimal site traffic and conversions.

Lexington, Kentucky, Us

Responsible for lead generation for the North American education sector to grow the sales pipeline through direct, social and digital tactics. Collaborated with sales, product development, professional and technical services teams to set education strategy and execution priorities. Created sales and marketing materials to support education sector. Managed a $600K annual budget to achieve sales and marketing lead generation objectives.

Overland Park, Kansas, Us

Developed and executed communication plans for Corporate Loyalty Campaign, senior executives, internal communications in addition to various organizational initiatives. Led efforts to analyze and coordinate the products and services portion of the 2009-2011 strategic plans working with multiple business units which led to consistency across the organization.

Overland Park, Kansas, Us

Matrix managed 100-person team to market and launch high profile devices, products and services. Directed the development of marketing requirements for high profile devices used internally by Sales, Care, Brand, Marketing and Product Development to effectively communicate new devices and services to our customers and retail associates. Managed and drove the development of business plans, lifecycles and positioning in the marketplace for various Sprint products.

Overland Park, Kansas, Us

Supported six vice presidents and one senior vice president. Responsible for business unit planning, internal and external communications, analyst presentations, executive emails and various online communications for each vice president. Led cross-functional teams to drive desired results at all levels within the organization and training and development for employees. Created and maintained diverse strategic communications plan for the organization.

Overland Park, Kansas, Us

Managed the creation of the Sprint.com/business mobility strategy, working with multiple internal partner organizations and two vice presidents. Responsible for implementing strategic initiatives and communications for Sprint.com/business to ensure they positively impacted the bottom line.

Lenexa, Kansas, Us

Handled and executed fundraising campaigns for more than 50 corps within The Salvation Army. Managed and consulted with clients on a daily basis enhancing customer relations.

Led creation of internal communication plan to keep the company and its partners well-informed of pertinent information. Program managed the creation of all advertising materials including design, specification, mailing list selection, and distribution methods. Planned and executed three industry specific trade shows within a six-month period across the country.

Master Of Business Administration - Mba, Business

Bachelor Of Science - Bs