Makaela Meadows, Mba Email and Phone Number
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As a seasoned digital marketing leader, I excel in architecting influential online strategies that transcend industry boundaries, serving both B2B and B2C sectors. Backed by an MBA and a portfolio of digital certifications, I bring a reservoir of expertise in digital marketing, analytics, communications, and strategic management.During my tenure as Global Director of Digital Marketing at Thermo Fisher Scientific, I orchestrated a digital transformation within the MSD Division, yielding remarkable results, including an extraordinary 131% increase in partner satisfaction. I proactively charted the course for team and platform advancement, consistently harnessing industry best practices and staying at the forefront of emerging trends in digital marketing, SEO/SEM, site optimization, lead generation, branding, and analytics.My unwavering passion is channeled into translating my skills and vast experience into tangible, meaningful impacts, driving transformative change in the digital marketing landscape.
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Vice President MarketingTrades Holding Company, LlcKansas City, Mo, Us
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Head Of MarketingTrades Holding Company, Llc Apr 2024 - Present
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Global Director Digital MarketingThermo Fisher Scientific Jul 2021 - May 2024Waltham, Ma, UsLed the digital transformation for the MSD Division within Thermo Fisher Scientific, which resulted in a 131% increase in business partner satisfaction scores. Defined and charged with executing the foundational roadmap for team and platform evolution. Proven expertise evolving digital ecosystem within Thermo Fisher. -
Global Director Digital MarketingNice Cxone Nov 2018 - Jul 2021Hoboken, New Jersey, UsAssumed responsibility for directing, developing, and leading the optimization of digital programs with a specific focus on nurturing a robust new logo and customer pipeline. This endeavor was undertaken for a globally recognized company, boasting a substantial revenue base of $1.4 billion and experiencing rapid year-over-year growth that consistently exceeded 30%.One of my key achievements was the meticulous mapping and seamless implementation of a comprehensive digital journey. This strategic initiative was meticulously designed to drive a full-funnel approach, ensuring that prospects progressed seamlessly through the customer acquisition journey, from initial awareness to conversion. -
Digital Marketing Manager/Search StrategistHill'S Pet Nutrition Nov 2015 - Nov 2018Topeka, Ks, UsResponsible for developing Hill’s therapeutic digital strategy, while establishing best practice guidelines and innovation of emerging digital trends. Partner with internal cross functional teams to create efficiencies of spend while creating opportunities to reach the vet health care team through digital channels. Manage all paid and organic search strategies and implementation with agency. Manage team, partners and multiple agency relationships to reach business goals. -
Supervisor Social Media Digital MarketingSprint Apr 2014 - Oct 2015Overland Park, Kansas, UsLed creation of best-in-class social marketing to provide a unique social voice across user platforms. Formulated social direction by evaluating key reporting metrics and research, helping to drive strategy. Worked with Acquisition & Business teams to establish and implement social tactics to deliver leads and drive gross ads. Worked closely with paid media team to strategize on buys and develop KPIs to evaluate campaign success. Managed team, partners and multiple agency relationships to achieve business goals. -
Digital Demand Optimization/B2B Paid Program ManagerSprint Sep 2012 - Apr 2014Overland Park, Kansas, UsUtilized analytics to drive ongoing digital optimizations across search, display, social, email and wired/mobile web properties. Collaborated with agencies including iCrossing, Two West and Digitas to develop business objectives and insights to formulate paid media strategies and campaign optimizations. Implemented digital best practices to ensure optimal site traffic and conversions.
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Marketing Program ManagerPerceptive Software Mar 2010 - Sep 2012Lexington, Kentucky, UsResponsible for lead generation for the North American education sector to grow the sales pipeline through direct, social and digital tactics. Collaborated with sales, product development, professional and technical services teams to set education strategy and execution priorities. Created sales and marketing materials to support education sector. Managed a $600K annual budget to achieve sales and marketing lead generation objectives. -
Strategic Planning And Executive Deliverables Project ManagerSprint Sep 2008 - Apr 2010Overland Park, Kansas, UsDeveloped and executed communication plans for Corporate Loyalty Campaign, senior executives, internal communications in addition to various organizational initiatives. Led efforts to analyze and coordinate the products and services portion of the 2009-2011 strategic plans working with multiple business units which led to consistency across the organization.
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Product Commercialization ManagerSprint Sep 2007 - Sep 2008Overland Park, Kansas, UsMatrix managed 100-person team to market and launch high profile devices, products and services. Directed the development of marketing requirements for high profile devices used internally by Sales, Care, Brand, Marketing and Product Development to effectively communicate new devices and services to our customers and retail associates. Managed and drove the development of business plans, lifecycles and positioning in the marketplace for various Sprint products.
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Staff Operations ManagerSprint Nov 2005 - Sep 2007Overland Park, Kansas, UsSupported six vice presidents and one senior vice president. Responsible for business unit planning, internal and external communications, analyst presentations, executive emails and various online communications for each vice president. Led cross-functional teams to drive desired results at all levels within the organization and training and development for employees. Created and maintained diverse strategic communications plan for the organization.
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Online Marketing ManagerSprint Apr 2004 - Nov 2005Overland Park, Kansas, UsManaged the creation of the Sprint.com/business mobility strategy, working with multiple internal partner organizations and two vice presidents. Responsible for implementing strategic initiatives and communications for Sprint.com/business to ensure they positively impacted the bottom line.
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Account ManagerSummit Marketing Jul 2001 - Mar 2004Lenexa, Kansas, UsHandled and executed fundraising campaigns for more than 50 corps within The Salvation Army. Managed and consulted with clients on a daily basis enhancing customer relations. -
Marketing Associate & Advertising Content ManangerEmpriva Technologies Jun 2000 - Feb 2001Led creation of internal communication plan to keep the company and its partners well-informed of pertinent information. Program managed the creation of all advertising materials including design, specification, mailing list selection, and distribution methods. Planned and executed three industry specific trade shows within a six-month period across the country.
Makaela Meadows, Mba Skills
Makaela Meadows, Mba Education Details
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Baker UniversityBusiness -
Kansas State UniversityBachelor Of Science - Bs
Frequently Asked Questions about Makaela Meadows, Mba
What company does Makaela Meadows, Mba work for?
Makaela Meadows, Mba works for Trades Holding Company, Llc
What is Makaela Meadows, Mba's role at the current company?
Makaela Meadows, Mba's current role is Vice President Marketing.
What is Makaela Meadows, Mba's email address?
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What is Makaela Meadows, Mba's direct phone number?
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What schools did Makaela Meadows, Mba attend?
Makaela Meadows, Mba attended Baker University, Kansas State University.
What are some of Makaela Meadows, Mba's interests?
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What skills is Makaela Meadows, Mba known for?
Makaela Meadows, Mba has skills like Cross Functional Team Leadership, Product Marketing, Strategy, Management, Lead Generation, Marketing, Program Management, Leadership, Project Management, Salesforce.com, Online Marketing, Advertising.
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