Makala Blake Email & Phone Number

+ Own and drive day-to-day client work and calendars, with a focus on social justice and criminal justice reform + Develop and execute campaign plans to ensure victories and positive outcomes for clients+ Provide the highest level of media and campaign expertise in service to clients’ missions and goals+ Manage, create, and oversee campaign and client budgets+ Write, pitch, and strategize placing client stories and op-eds+ Oversee staff and capacity for assigned accounts in various territories of the agency+ Ensure effective and timely project management+ Oversee the work of junior account managers and graphic/web designers to ensure all client needs are met

Mamaroneck, New York, United States

+ Served as lead on multiple domestic and global technology and B2B accounts + Developed and executed marketing communication strategies, focusing on client deliverables and adhering to strict timelines and due dates+ Managed and collaborated with iMPR departments to ensure the successful execution of communication tactics + Managed and mentored junior level team members by delegating assignments while providing constructive and timely feedback + Facilitated media trainings for senior level executives+ Developed and presented project reports + Led weekly / bi-weekly status calls

New Orleans, Louisiana, United States

+ Served as media lead on multiple accounts including New Orleans Tourism Marketing Corporation, Xavier University of Louisiana, and Felipes + Developed strategic media plans to achieve client goals and objectives+ Established and maintained relationships with media vendors to purchase and track media placements + Established and managed media budgets ranging from $500 - $500,000 USD+ Analyzed and optimized campaigns for optimal performance + Developed campaign reporting to detail the reach and creative performance of each campaign + Managed and mentored public relations interns by delegating assignments while providing constructive and timely feedback+ Identified and developed new business opportunities

New Orleans, Louisiana, United States

+Served as lead on multiple projects and accounts including New Orleans Tourism Marketing Corporation, Ochsner Health System, and Delgado Community College + Developed and executed strategic communications and marketing strategies including media relations, social media marketing, influencer marketing, experiential marketing and paid media + Produced story-telling press releases, media alerts and letters to the editor+ Utilized Cision to develop targeted media lists by market and topic+ Pitched and secured local and national print, online, and broadcast media coverage+ Developed campaign reports to detail media placements and media value + Managed and mentored junior level team members and public relations interns by delegating assignments while providing constructive and timely feedback + Identified and developed new business opportunities

Baton Rouge, Louisiana, United States

+ Served as a marketing consultant for local, regional and national accounts + Identified and developed new business opportunities + Created digital media strategies to meet client goals and objectives+ Developed and presented proposal presentations+ Ensured campaign optimization for optimal performance