Makay Carlino

Makay Carlino Email and Phone Number

Director of Marketing and Client Development @ ThompsonMcMullan
Richmond, VA, US
Makay Carlino's Location
Richmond, Virginia, United States, United States
About Makay Carlino

A strategic and results-oriented marketing professional with more than a decade of experience in content creation, event planning and promotion, and strategy support for professional services firms. Passionate about driving impactful, thoughtful content to deliver valuable business results that resonate with consumers at every touch point.

Makay Carlino's Current Company Details
ThompsonMcMullan

Thompsonmcmullan

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Director of Marketing and Client Development
Richmond, VA, US
Website:
t-mlaw.com
Employees:
65
Makay Carlino Work Experience Details
  • Thompsonmcmullan
    Director Of Marketing And Client Development
    Thompsonmcmullan
    Richmond, Va, Us
  • Thompsonmcmullan
    Director Of Marketing & Client Development
    Thompsonmcmullan Jul 2021 - Present
    Richmond, Virginia, United States
    Since 1973, ThompsonMcMullan has advised middle-market and closely held companies, assisted entrepreneurs and licensed professionals, defended government officials, represented the needs of individuals and families, and served as lead and local counsel in disputes pending in state and federal courts throughout Virginia and beyond. • Draft and track business development plans in partnership with firm associates, assisting in identifying target clients, attaining goals, and supporting professional growth • Responsible for social media development and content creation for website News section, sharing public recognition, relevant legal changes, attorney speaking engagements and awards, firm sponsorships, and more• Partner with external SEO agency to boost the firm's online presence through website optimizations, key word audits, and blog posts to increase search rankings and market awareness • Identify sponsorship opportunities and speaking engagements for attorneys to increase individual and firm profile, highlighting practice areas and expertise• Develop the marketing budget, tracking spends against allocated funds and goals and garnering insight to return on investment for future planning
  • Flourish Spaces
    Marketing And Interior Design Associate
    Flourish Spaces Jun 2024 - Dec 2024
    Richmond, Virginia, United States
  • Cherry Bekaert Llp
    Regional Marketing Manager
    Cherry Bekaert Llp Nov 2018 - Jul 2021
    Richmond, Virginia Area
    Ranked among the largest accounting and consulting firms in the country, Cherry Bekaert LLP provides guidance and support that helps clients move forward to reach their organizational goals. • Drafted and created content for proposals across a variety of industries, focusing primarily on the government and industrial manufacturing sectors to support Partners and Directors in prospecting and acquiring new business • Served as the marketing manager for the Firm’s four regions and 14 markets, ensuring cohesion across messaging, overseeing and reconciling budgets, supporting prospecting opportunities, and executing non-industry specific events• Developed thought leadership pieces and digital campaigns in conjunction with subject-matter-experts, coordinating the execution of campaigns with firm marketing • Liaised with external public relations firm to execute branding strategy in newly entered markets, creating strategy guidance and idea generation to establish the Firm as a market leader • Drove external initiatives to generate and elevate the Firm’s presence across markets and regions by planning and hosting events, identifying sponsorship and partnership opportunities, and editorial content outlets
  • Impact Makers
    Sales And Marketing Coordinator
    Impact Makers Dec 2017 - Nov 2018
    Richmond, Virginia Area
    Impact Makers is a strategic management and IT consulting firm that drives transformation in the financial, healthcare, and public sectors across IT, data, Cloud, and security, with a focus on their customers and their people. • Created and drove account plans in conjunction with sales leads to support growth at core clients, identifying areas of opportunity based on services and go-to-market solutions • Contributed to market and vertical-specific campaigns through content creation and management of the CRM component of lead generation and tracking • Implemented Microsoft Dynamics, the company’s first customer relationship management platform • Developed and wrote content for all social media posts, company website, white papers, and thought pieces to promote the Impact Makers brand and raise awareness around core services and subject/matter expertise • Aligned marketing materials to support and drive sales pitches and presentations, completing RFPs, proposals, and the design of client-facing collateral, serving as the liaison that bridged the sales and marketing teams to ensure synchronicity in messaging
  • The Frontier Project
    Associate Consultant
    The Frontier Project Mar 2014 - Nov 2017
    Richmond, Virginia Area
    The Frontier Project is an influence firm that partners with clients to shape customer experience, broker opportunities, negotiate partnerships, and investigate markets. • Developed, executed, and managed project work and communication with clients and internal team • Researched and created content for client briefs, project report outs, and internally and externally-facing client collateral • Conducted consumer and market research to inform, shape, and build clients’ Foresight and Trend system • Ensured deadlines were met and deliverables presented to clients as promised, while monitoring project spends and maintaining budgets • Hosted brand-specific sessions with client teams to internalize identified trends and create areas of application within branding and marketing • Provided recommendations to project teams and clients based on identified business needs and opportunities • Served as Account Manager for Fortune 250 CPG client, acting as client liaison and advocate across the organization to identify cross-functional opportunities
  • Cross Pixel Media
    Account Executive
    Cross Pixel Media Oct 2011 - Aug 2013
    Cross Pixel, Inc. is focused on providing the highest quality of data to help marketers improve their digital campaign performance.Starting as an intern providing marketing and sales support, I grew first into a Sales Associate role and was promoted to Account Executive, handling all direct-to-client relationships and campaigns.• Prospected and acquired clients while maintaining relationships with current business to secure new and 
continued sales • Developed client pitch presentations, campaign proposals, case studies marketing collateral, and cross media press releases • Responsible for campaign implementation, tracking, and follow up to ensure client success and repeat 
business
  • Cross Pixel Media
    Sales Associate
    Cross Pixel Media Nov 2010 - Oct 2011
  • Tory Burch
    Public Relations Intern
    Tory Burch Sep 2010 - Oct 2010
    • Tracked, scanned, and filed all published edit and credit of products• Pulled and sent products for publicity credits and photo shoots• Assembled celebrity and corporate gifts, press kits, and publicity reports• Updated and managed contact list of publishers and editors of national magazines and newspapers
  • Wenner Media
    Marketing Intern
    Wenner Media May 2009 - Aug 2009
    • Advertising account management• Compiled presentations from photo archives for pitch presentations• Researched support for marketing and PR events• Assembled mock-ups for potential employers

Makay Carlino Education Details

Frequently Asked Questions about Makay Carlino

What company does Makay Carlino work for?

Makay Carlino works for Thompsonmcmullan

What is Makay Carlino's role at the current company?

Makay Carlino's current role is Director of Marketing and Client Development.

What schools did Makay Carlino attend?

Makay Carlino attended University Of Richmond - Robins School Of Business.

Who are Makay Carlino's colleagues?

Makay Carlino's colleagues are Sarah Warner, Mary Ellen Cleveland, Maxine Baptist, Susan Tardy, Karen Trivette, Cheryl Tanner, Wilson Trice.

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