Makayla Morton Email & Phone Number

Albuquerque, Nm, Us

- Self-manage projects from concept to completion- Work both autonomously and collaboratively with other creative directors, designers, project managers, developers- Strategically establish overall visual direction for projects based on creative briefs, and deep dives with clients- Design and execute creative across multiple channels including but not limited to: branding, website, and marketing platforms

Lead graphic designer for Denver-based boutique branding and website design studio.- Designed and executed campaign creative across multiple platforms for authors, podcasts, high-end lifestyle brands, and fashion brands- Worked collaboratively with other designers, developers, and project managers on website, branding, and marketing initiatives- Oversaw and onboarded intern and junior designers- Presented and worked directly with clients- Proactively proposed new ideas for both client projects and internal operations to enhance performance

Greater Los Angeles Area

- Manage advertising and marketing for clients- Increased 25th Hour's brand awareness on social media by 66%- Completely reformatted campaign/client naming structure to be more efficient across the company- Redesigned the way we do end of campaign reporting - more designed and professionally tailored, with actionable insights- Maintain an active liaison relationship with all members of the 25th Hour team and clients- Maintain an active relationship with client media- Assist in the creation and maintenance of content for client websites and social media- Coordinate with the Vice President of Digital Marketing in the development of promotional strategies, publications, multimedia, and advertisements for clients- Manage project deadlines through software- Digital Campaign building, maintenance and final reporting- Build final media campaign reports- Campaign administrative duties, such as following up on assets, tracking media spend inspreadsheets, and providing clients with receipts as requested- Manage social media channels for clients and 25th Hour Communications- Attend onsite client meetings and conferences

Dove into the world of design and communications from the beginning of history to our fast paced, and vastly different modern day. Solved world issues through stimulating projects, developed designs across multiple platforms - using an integrated approach to maintain brand message and consistency. Most importantly, from my time at AAU I can confidently say I am skilled in taking initiative to creatively solve problems through design and communication channels.

- Oversaw engagement on social media platforms- Aided in styling of websites for custom clients- Adapted styling through desktop and mobile layouts based on design rules- Worked on some of the backend programming (CSS, Opt-Ins, Blogs, etc.)- Kept all templates up to date and organized- Managed client experience and assist with questions and redesigns- Prepared client one-sheets for meetings

Irvine, California, United States

- Spearheaded the visual identity of sub-brand label for the company- Developed creative advertising content for various media, including email, website, digital marketing, and t-shirt designs while ensuring maximum brand awareness of target audience- Created graphic t-shirt line for the 2018 Fall season- Produced eCommerce creative website designs and content for enhanced user navigation and promote higher sales of products

Greater New York City Area

- Follow-up with vendors/factories on all styles and communicate any changes or additional details- Partner with vendors to source trims and fabrics-Pull pantones and maintain organization of the pantone library, as well as compile and distribute seasonal palettes- Acquire knowledge of development sheets and the material, color, and construction of pieces- Coordinate production on all its aspects from quality control to customs release of goods- Meets deadlines and goals- Track the timeliness of vendor follow-up by logging the information into a tracking file- Ship all packages containing garment samples, lab dips, tech packs, etc. to vendors- Distribute incoming packages directed to the department to the appropriate recipients- Prepare samples and documents for supervisor’s review- Create style numbers and update development data- Maintain an organized storage system for samples by sorting and storing samples

Greater Philadelphia Area

This role has enabled me to have a hand in a little bit of everything. As the Administrative Coordinator II at the Center for Hospitality and Sport Management, I am responsible for planning and executing student events, writing our Newsletter, managing our social media platforms, aiding in the reconciliation of finances, assisting in writing html for our website, and handling other operational tasks as they arise. The environment at the Center is very collaborative, which has provided me the opportunity to further strengthen my skills in collaboration and team work. Job Responsibilities:- Write, create and edit bi-weekly newsletter for the Center of Hospitality and Sport Management- Generate and execute content on social media platforms; Instagram, Facebook, Twitter, Pinterest, Youtube, LinkedIn.- Plan events and create detail sheets and summary packets - Schedule and organize events calendar- Draft agreements and contracts- Manage relationships with internal and external contacts and vendors- Utilize html for updating the Center's website- Handle financial reconciliations for events, classes, and purchasing cards

North Wales, Pa

I first took on this role to further develop my skills as a retail manager. I felt the need for a challenge, to dive into a new position with new people to work with. In this position, I faced many challenges and successes, growing my skills in branding, collaboration, and leadership. Job Responsibilities: - Assisted in the planning and set up for grand opening- Merchandised displays throughout store to coordinate with monthly themes- Managed the training of associates- Responded to customer needs and complaints with empathy to ensure satisfaction- Planned daily goals and floor zonings- Handled reconciliation of deposits at end of day

King Of Prussia Mall

During my time at LOFT I was able to strengthen my skills in customer service, leadership, and collaboration. I learned the importance of empathy and of the desire to ensure every client was satisfied. Getting the opportunity to work with such an amazing team at such a strong brand showed me the benefits of working collaboratively to produce the same end goal. As I was promoted to a Sales Lead, I began to strengthen my communication skills with my associates and clients as well. Job Responsibilities: - Managed the sales floor and associates to boost store metrics- Styled outfits for clients to boost UPT - Promoted store sales to boost DPT- Utilized marketing techniques to open LOFT cards- Assisted in floor sets and styling mannequins/tables- Worked in constant collaboration with managers and associates- Planned daily goals and floor zonings- Handled reconciliation of deposits at end of day-Oversaw the maintaining of store merchandise and operational standards

Philadelphia, Pa

Worked closely with co-managers to oversee and run campus center every day. Tasked with monitoring the building to make sure everything is running smoothly, assisted students and faculty with information desk needs, trained in audio visual technology to set up various meetings or events throughout the building, as well as event set ups for major performance area and furniture reset. Strong emphasis on team building through hard and soft skill training. Given the opportunity to train new hires last year and lead a team training session.

Provide outstanding customer service by assisting customers in finding certain products and check out. Replenish shelves with new merchandise. Assist store management with changing visual displays. Keep store organized and clean for customer convenience. Problem solve by creating new innovative ways to display merchandise throughout the store.

Greater Philadelphia Area

Temporary position aiding the Marketing department in the preparation for Black Friday by creating holiday packages for stores.

In this full time summer internship I trained in universal marketing techniques to utilize while out in the field. Partnered with multi-billion dollar companies to bring exclusive products directly to customers hands. Promoted to leader during time with the company, leading to training for interviews and training new hires.

Westminster, Md

- Managed store by self while providing exemplary customer service- Kept store clean and organized- Styled mannequins in window and throughout the store on a weekly basis- Assisted owner with special events and marketing strategies for better business

Master Of Arts - Ma, Graphic Design

Bachelor Of Science (B.S.), Fashion Merchandising And Management

Activities and Societies: President of the Fashion Apparel Merchandising Experience (10/2012-05/2016) Order of Omega Greek Honors Society.

Bachelor Of Science (B.S.), Fashion Industry Merchandising And Management

Activities and Societies: Order of Omega Honors Society Delta Phi Epsilon Sorority President, Fashion Apparel Merchandising Experience.