Makayla Santos Email & Phone Number

Asheboro, NC, US

In this role, I cultivate press lists to engage with relevant journalists and media outlets, enhancing coverage for clients in the B2B Tech space. I also conduct sweeps of coverage and topics that are important to our clients, craft byline and abstract pitches, create briefing sheets to prepare clients for media interviews and write blog posts to promote.

As an Intern with Miss EmpowHer, I worked on multiple projects on a weekly basis to drive engagement to the Miss EmpowHer brand. I utilize SEO tools such as Google Trends to write blog posts targeted toward Gen Z, and also assist in managing the company LinkedIn page. I am also responsible for analyzing engagement and developing content for the Spotlight.

Chapel Hill, North Carolina, United States

As a social media manager for The Bandana Project chapter at UNC, I took initiative to develop consistent content and upload it onto Instagram through main feed posts and stories. I also collaborated with other members of the social media team to analyze analytics and create a coherent brand voice on social media.

As a Coulture Staff member on the Copyediting Team, I met weekly deadlines in editing articles for digital and print editions of the magazine. I also obtained substantial knowledge of AP Style in this role.

Hand-selected by the Tarte Cosmetics team to gain mentorship from Tarte executives in the beauty industry, connect with peers and influence product development.

Chapel Hill, North Carolina, United States

As part of the APPLES Service Learning portion of my Public Relations Writing course, I had the opportunity to be a volunteer intern with Compass Center. During my time in this role, I performed a communication audit on the client’s current communication mix and offered suggestions on improvements regarding public relations efforts. I also facilitated.

Chapel Hill, North Carolina, United States

Responsible for greeting guests with a friendly manner and responding to inquiries made via phone or email. Successfully managed a cash drawer by working at both the ticket booth and gift shop, and also promoted our membership programs to customers.

Raleigh-Durham-Chapel Hill Area

Assisted with donor research, where I created donor lists and called potential donors. I also worked with campaign team members to prepare for fundraising events.

Bachelor'S Degree, Political Science And Government

Activities and Societies: Carolina Covenant Scholar, Coulture Magazine, Heel-Gram, The Bandana Project

Minor, Journalism - Advertising And Public Relations Track

Education record

Activities and Societies: National Honors Society, Yearbook Staff, DECA