With be/co, I partner with ambitious marketing executives to maximize their impact and unlock new levels of success. From empowering guidance to memorable resources and frameworks honed from 15+ years of experience, be/co makes it easy to unleash your marketing magic.

Writing “Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy” supported by the phenomenal team at Kogan Page.

The world’s most diverse speakers agency, helping organizations create positive change and drive lasting results.

Presented by IADAS and founded by The Webby Awards in partnership with GLAAD, NAACP, Feeding America, NRDC, WWF and Born This Way Foundation, the Anthem Awards honors the organizations, brands and people creating a world where purpose & mission-driven work becomes the status quo for all business across society.

Think Global Awards is excited to be celebrating our sixth year of recognizing global success in individuals and organizations with the Think Global Awards Year six. Our free-to-enter awards program has grown from strength to strength since its inception in 2018. Think Global Awards was established as a sister brand to Think Global Forum, a thought-leadership community that focuses on the diverse aspects of global business across major industries.

Advising startups selected for Comcast NBCUniversal's Fifth LIFT Labs Accelerator, Powered by Techstars

Sunday Dinner Community is a resource for leaders of the marketing community to build a network of partnerships, exchange knowledge, and collaborate.

Contributing Columnist for Adweek's "Voice" vertical which features advice and opinions from industry executives across advertising, marketing, media, and tech.

Fishbowl is a platform for professionals of the same industry to have honest career conversations. As a Community Leader, I’m stewarding a safe, supportive space for women and non-binary client-side marketing leaders to breakthrough obstacles and celebrate success.Join us! 👉 https://www.fishbowlapp.com/bowl/women-in-marketing

At Monument Lab we envision a society where monuments are dynamic and defined by their meaning, not by their hardened immovable and untouchable status.To illuminate how symbols are connected to systems of power and public memory, we engage critically with our inherited monument landscape and work joyfully with artists, organizations, and movements to imagine the next generation of monuments.By disrupting the status quo of how monuments are made, preserved, and interpreted, we hope to contribute to a future society defined by joy, regeneration, and repair.

The Lynx Awards celebrate creative excellence in the MENA region, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

• Developed a comprehensive marketing strategy to address awareness, ongoing readership, and revenue goals. • Led team of marketing specialists including traffic acquisition manager and competitive/audience intelligence manager toward effective implementation and ongoing optimization. • Introduced paid social distribution strategy from concept to execution growing monthly traffic from 2-20 million unique visitors. • Establish visual and messaging standards for all brands including The Daily Dot and The Kernel (audience-facing) and Daily Dot Media (advertiser-facing). • Introduced advertiser-facing inbound marketing strategy and launched Daily Dot Media corporate website and social media channels.• Managed vendor relationships and event sponsorship/speaking engagements to drive executive and editorial awareness & credibility.• Launched, and scaled systematized approach to link sharing partnerships with editorial brands including Mic, Bustle, Levo League, Upworthy, & Nerdist.• Developed and formalized cross-functional sharing of audience insights report combining data from Facebook Audience Insights, Comscore, Quantcast, & Google Analytics.

• Served as 2nd in command to Executive Director of Global Commercial Strategy who is responsible for strategic direction and governance of $60B Commercial Business.• Prepared for senior level staff meetings including the President and CCO’s Sales Leadership Council sessions in which business unit leaders and regional GMs convene to evaluate and make decisions regarding time-sensitive sales strategy initiatives.• Partnered with team of senior level internal consultants to develop frameworks and PPT storylines from disparate pieces of project work.• Contributed to strategic initiatives spanning from segment acceleration model risk mitigation planning to supporting annual operating planning process in priority market.• Led development, refinement, and delivery of myriad executive communications for audiences including CEO and members of the board, including mass audience emails, speaking notes, PPT documents, and action plans. • Cultivated collaborative working culture to drive efficiency in information sharing to prevent inefficiencies and re-work. • Engaged salesmakers in crowdsourcing initiative to unearth real-time solutions to key frontline pain-points toward driving sales performance and productivity. • Directly supported Dell's mission to become the number 1 provider of scalable IT solutions through refinement and prioritization of go to market initiatives.

• Partnered with the team to spearhead the development and secure executive alignment to first Dell Consumer social media strategy (prior activity had been ad hoc).• Led development of brand voice/creative assets for Dell Consumer social channels.• Drove activities and coordination of cross-functional team and key agency/content medium platforms including Twitter, Facebook, TBG, Oracle, Mr.Youth, and Mass Relevance. • Led launch and governance of Dell’s first-ever social media-driven 360 campaign including Dell's first hashtag in TV spot: #inspire.• Supported day to day facebook/twitter copywriting in real-time.• Pitched and secured funding for pilot “Twixclusive” program including inventory from BOSE and T-mobile at no cost to Dell or Twitter by positioning as value added social activation pilot.

• Led cross functional team to develop innovative solutions marketing framework• Partnered with cross functional team to refine Dell's first ultrabook's messaging strategy (XPS13)• Drove unit sales, enabled consumer choice, and increased awareness of electronics and accessories offerings during critical back to school sales cycle via revamped "buy and get" offer (from Xbox only to Xbox OR $200 Dell.com gift card)

• Conducted market sizing analysis and successfully developed African-American specific consumer marketing strategy for the Smirnoff Ice brand forecast to drive an incremental 1MM cases of volume. • Developed detailed Smirnoff Ice customer profile grounded in consumer research and leveraging customer consumer behavior database.

• Led the successful development and launch of new “Garden Delight” and “Quick Cook” pastas forecast to drive over $5MM incremental sales.• Solicited buy-in to drive differentiation in a commodity category by focusing on creating an emotional consumer connection with product name "Garden Delight".• Wrote creative briefs and worked closely with agency to develop packaging vision.• Served as lead copywriter for side panel value prop statements.

Retail Marketing • Developed and launched first-ever exclusive product promotion at major national retailer (based in Minneapolis) resulting in end-cap placement and over $1.3MM incremental gross sales.• Served as headquarter resource for field retail marketing and sales in key accounts including Safeway, Target, Meijer, & HEB.• Partnered with field teams to create programs to suited to custom needs of key accounts including budget rationalization and ensuring alignment of field execution with brand standards.Innovation • Managed multi-million dollar marketing budget including leading periodic rationalization exercises to align spending to company goals.• Led competitive tracking initiatives including SKU level velocity tracking that led to identifying Vitamin Water as a key competitor to Gatorade by triangulating "enhanced water" Nielsen/IRI data with "sports drink" Nielsen/IRI data.