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- Developed quarterly marketing strategy for existing products and upcoming product launches.- Managed and executed all email strategy.- Oversaw social media strategy (paid & organic). - Collaborated daily with creative, PR, and digital teams to amplify the brand across all platforms.

- Worked directly with the Founder to develop the overall brand strategy.- Managed communication and events for 50 female investors.- Developed and managed all brand partnerships. - Worked with Founder and creative team to develop creative guidelines to ensure all branding is consistent.- Developed email marketing strategy and creative.

- Worked cross-functionally with email marketing, social, and PR leads to develop and execute a holistic marketing strategy.- Worked in tandem with digital agency to build out a strategy to acquire new consumers & optimize paid strategy. - Developed, implemented, and managed the talent marketing and brand partnership strategy and execution. - Developed and executed the experiential and hyperlocal event strategy while managing all brand assets and on the ground teams.

- Serviced over 250 accounts monthly.- Generated an average of 50 new monthly leads, resulting in 10-15 new accounts per month.- Strategized with marketing to identify ways to increase sales via social media and client events.

Served as the main point of contact for local external client teams to help plan and execute premium, authentic and memorable brand experiences. Managed and empowered multiple internal teams to take client directives and execute their local brand initiatives. Specific Events Include:- Nike+ Run Club (Santa Monica, The Grove, Seattle, Portland, San Francisco)- Nike+ Training Club (Santa Monica, CA)- Nike Women Atlanta (Atlanta, GA)- NRC x Run With Hart 2016 (Boston, MA & Santa Monica, CA)- BeautyCon 2016

Assisted the Senior Account Manager in delivering premium and unique event experiences to stimulate consumer brand awareness. Acted as project manager and main point of contact for internal and external teams. Helped internal and external teams developed the activation concept and execution. Delivered, managed and executed proper activation timelines and budgets. Specific Events Include:- Nike Women's Half Marathon 2014 (Washington, D.C.)- Nike Women's Half Marathon 2015 & 2016 (San Francisco, CA)- Nike Women Los Angeles 2015 (Downtown L.A.)- Nike Women Toronto 2015 (Toronto, Canada)

- Work under the Account Director in the planning and execution of various events for clients such as Diet Pepsi, Havaianas, and AT&T / Aio Wireless.- Help manage budgets for all executions.- Communicate with vendors on a regular basis to order premium items and uniforms.- Scout and schedule event spaces, caterers, and AV in various markets.- Assist in crafting recaps to be presented to clients.- Maintain inventory of current assets for existing clients.

- Traveled with the Special Events Director to assist her in the execution of events partnered with Valentino, Revlon, and Lanvin.- Assisted with the planning, styling, and execution of promotional shoots.- Put together several one-sheets for the promotions team, to be presented to advertising clients.- Took part in the execution of the Conde Nast Intern magazine.- Engineered and presented the new Vogue 100 “college edition” to the management team.

- Assisted the PR Director with the planning and execution of high profile TOD'S and ROGER VIVIER events including: Milan Fashion Week, La Scala event, and Fashion's Night Out Fragrance Launch Event with celebrity Leighton Meister. - Worked with fashion editors to place TOD's product in photo shoots for inclusion in upcoming fashion editorials in magazines, such as Vogue, Harper's Bazaar, W, Elle, and InStyle. Also, distributed press releases to media and conducted follow-up.- Managed the fashion closet and coordinated the delivery of product to/from editors.- Assisted the PR Director with VIP relations at the Golden Globes.