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Crystal Yang Edwards Email & Phone Number
Founder and Advisor and Fractional Exec
at
Make Waves Communications
1 work email found
@makewavescommunications.com
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✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Founder and Advisor and Fractional Exec
Location
Los Angeles, California, United States
Company size
Who is Crystal Yang Edwards? Overview
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Quick answer
Crystal Yang Edwards is listed as Founder and Advisor and Fractional Exec at Make Waves Communications, a company with 2 employees, based in Los Angeles, California, United States. AeroLeads shows a work email signal at makewavescommunications.com and a matched LinkedIn profile for Crystal Yang Edwards.
Crystal Yang Edwards previously worked as Founder / Advisor / Fractional Exec at Make Waves Communications and Associate Director, ESPN Communications, X Games & West Coast Publicity at Espn. Crystal Yang Edwards holds Ba, English, Psych & Soc Behavior Minor from Uc Irvine.
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{first}@makewavescommunications.com
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Profile bio
About Crystal Yang Edwards
Record of success in achieving new levels of awareness and engagement across demographics for sports brands. Inventive storyteller whose extensive brand-side / agency-side experience is at the foundation of high-quality PR, communications and events strategies that consistently exceed expectations. Motivated to discover and share timely / relevant stories that deserve to be told. Leads with a blend of optimism, pragmatism, emotional intelligence, persistence and curiosity. Creates positive, inclusive, and collaborative work cultures that inspire and empower teams.Multilingual Communicator & Relationship Builder with a deep network of contacts across hundreds of global and local media targets dedicated to sports, sports business, health and fitness, men’s / women’s interests, entertainment and news.HIGHLIGHTS▪ Founded and leads an AAPI-female-owned PR and communications collective sought out by a wide range of sports brands. Delivered year-over-year revenue and client growth for the past 7 years.▪ Public relations and communications lead in the transformation of the AVP Pro Beach Volleyball Tour. In partnership with the leadership team, created the PR strategy that elevated awareness of this 8-stop national tour, including the largest event to date with +75,000 fans in attendance over 4 days. Developed athlete and culture-driven stories, and world-class media experiences.▪ As surfing became an Olympic sport, delivered growth in media value and impressions for the world’s largest action sports festival—the Vans US Open of Surfing—within 3 weeks. As the organization’s PR arm, achieved national visibility and syndication for the open with The Washington Post, Associated Press, The New York Times and top sports writers.▪ Played a pivotal role in the year-over-year growth of ESPN’s X Games brand over 10 years. Put PR strategies and campaigns in place that drove awareness across younger targeted demographics, resulting in up to 60% growth in attendance, up to +50-fold growth in viewing households and expansion on a global scale.▪ Former member of the board of directors for Women in Sports and Events (WISE LA).
Listed skills include Social Media, Social Media Marketing, Public Relations, Digital Media, and 32 others.
Current workplace
Crystal Yang Edwards's current company
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Make Waves Communications
7 roles · 24 years
Crystal Yang Edwards work experience
A career timeline built from the work history available for this profile.
Founder / Advisor / Fractional Exec
Current- Launched and leads this AAPI-female-owned PR and communications collective serving as the outsourced publicity arm for clients in select industries, including sports, fitness, health and wellness, lifestyle.
- Developed and serves a growing portfolio of clients.
- Built a team of subject matter experts in sports and youth culture, giving clients a boutique yet efficient solution for increasing the awareness of events, athletes and brands.
- Provides additional value by expanding PR and event strategies into editorial and social platforms.
- Earned a reputation as a go-to expert in elevating the brands for female-led events, female athletes and women in business.
- Played a pivotal role in the transformation and growth of sports brands including large-scaled events. SELECT WORKEvents / Organizations (U.S., international): Assoc. of Volleyball Professionals – California Skateparks.
Jul 2016 - Present
Associate Director, Espn Communications, X Games & West Coast Publicity
- During a time of restructuring, recruited back to join the ESPN Communications team. Oversaw the pitch strategy and media relations for the West Coast (e.g., X Games, espnW and ESPYs), crisis / reputation management.
- Strengthened ESPN’s storytelling by working closely with talent and athletes to uncover new and compelling story concepts.
- Continued to expand knowledge of and embrace emerging media platforms to reach younger fans and audiences.
- Played a key role to position ESPN’s executive women for recognition and awards.
Sep 2013 - Jul 2016
Founder / Advisor
Make Waves Communications specializes in event PR, action sports, sports, health/wellness, fitness and lifestyle arenas. Current and past clients and projects include Elena Hight, IMG, Jose Cuervo Pro Beach Volleyball Series, ESPN X Games, Jamba Juice, Cancer Support Community-Redondo Beach, Bird Rock Coffee Roasters, ASA Entertainment (Sonic Generations.
Jun 2011 - Sep 2013
Event Team, X Games & West Coast Publicity
- Drove the PR / publicity strategy design and execution for the X Games, espnW, ESPYs, regional brands and cause marketing campaigns across media platforms. Built and managed a +20-member team responsible for onsite.
- Driver behind publicity and communications campaigns that fueled the expansion of the X Games brand.
- Elevated X Games’ L.A. presence through community outreach with AEG, Life Rolls On, STOKED, Tony Hawk Foundation, Surfrider, LAPD’s San Fernando Coalition on Gangs and the Office of the Los Angeles Mayor (Antonio.
- During these years, the X Games grew from ~35M viewing households to as many as 44M while hitting important milestones: ratings increases and growth on digital platforms. Winter X Games grew from ~70,000 to +114,000.
- Served as a contributing editor to digital properties, including ESPNFrontRow.com and ESPNHighSchool.com.
2005 - Feb 2011
Media Relations Coordinator
Managed day-to-day publicity for syndicated series and the respective talent. Played a key role in the planning and orchestration of events, including media days and press junkets, season premieres and additional talent placements. High-profile series included “24,” “Arrested Development,” “On-Air with Ryan Seacrest” and “Good Day Live.”
2004 - 2005
~1 yr
Licensing & Merchandising Coordinator
Recruited to support the group focused on monetizing Fox Filmed Entertainment and Fox TV content through licensing and merchandising deals.
2002 - 2004
~2 yrs
3 education records
Crystal Yang Edwards education
Ba, English, Psych & Soc Behavior Minor
Certificate, Entertainment Public Relations
Education record
Mira Costa High School
FAQ
Frequently asked questions about Crystal Yang Edwards
Quick answers generated from the profile data available on this page.
What company does Crystal Yang Edwards work for?
Crystal Yang Edwards works for Make Waves Communications.
What is Crystal Yang Edwards's role at Make Waves Communications?
Crystal Yang Edwards is listed as Founder and Advisor and Fractional Exec at Make Waves Communications.
What is Crystal Yang Edwards's email address?
AeroLeads has found 1 work email signal at @makewavescommunications.com for Crystal Yang Edwards at Make Waves Communications.
Where is Crystal Yang Edwards based?
Crystal Yang Edwards is based in Los Angeles, California, United States while working with Make Waves Communications.
What companies has Crystal Yang Edwards worked for?
Crystal Yang Edwards has worked for Make Waves Communications, Espn, Espn X Games, 20Th Television, and 20Th Century Fox.
How can I contact Crystal Yang Edwards?
You can use AeroLeads to view verified contact signals for Crystal Yang Edwards at Make Waves Communications, including work email, phone, and LinkedIn data when available.
What schools did Crystal Yang Edwards attend?
Crystal Yang Edwards holds Ba, English, Psych & Soc Behavior Minor from Uc Irvine.
What skills is Crystal Yang Edwards known for?
Crystal Yang Edwards is listed with skills including Social Media, Social Media Marketing, Public Relations, Digital Media, Event Management, Press Releases, Media Relations, and Entertainment.
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