Anders Gerlev Herstrøm Email & Phone Number

Silkeborg, Middle Jutland, Denmark

Some ways, that I make an impact as Head of SEO at Kendskab:• Work directly with clients on their organic traffic acquisition from ideation to implementation• Lead SEO strategy, planning, execution, optimization, measurement and reporting at a company level• Develop, grow and retain a team of skilled SEOs, with different areas and levels of expertise• Define, monitor and report on success metrics (KPIs), based on individual clients' businesses• Explore and communicate opportunities for increased organic exposureTo help me, these are some of the tools I use:• Google Sheets + Apps Script• Screaming Frog• Ahrefs• Google Ads Keyword Planner• AccuRanker• Google Search Console• Google Analytics• HTML, CSS, JavaScript, PHP• DanDomain Webshop (+Classic)

Central Region, Denmark

Highly autonomous and self-motivated SEO with a demonstrable ability to increase conversion rates and traffic significantly in a wide variety of fields, based on a holistic approach to SEM.How you ask? • SEO strategy development, management and implementation • Technical SEO analysis and optimization, including site architecture and link structure • UX/UI optimization • Owning SEO at a company level: Staying on top of industry trends and implement strategy and methodology changes in the organization • Collaborate with external partners (design and development) • Weigh impact against effort to prioritize tasks and create the most value in the shortest time • Translate between technical and non-technical • Coaching • Work closely with paid traffic acquisition teams • Continuously develop concepts, processes and products to match the needs of our clients • Sell said products to existing and new clients, as part of the ongoing collaboration

Manchester, United Kingdom

Multi-faceted role continuing my previous part-time involvement with tasks focused around: • SEM/SEO • Project Management • Virtual Reality walk-throughs and experiences • Branding, copy-writing • Visuals (CGIs, Animations, others)

Manchester, United Kingdom

Part time advisory role. My focus areas were: - Search Engine Marketing / Search Engine Optimization - Website Management and Development - Virtual Reality and VR Experiences - Business Development

Manchester, United Kingdom

Key responsibilities: • SEM/SEO • Content Management • Overseeing the Danish market in terms of creating, writing, translating marketing material, website and more. • Monitoring and acting on market forces and changes in the healthcare sector. • Manage user experience feedback and solve related problems. • Customer service. • Website performance monitoring. • Implement payment systems.Additional responsibilities: • Partake in the ongoing development of our backend and liaise with developers, doctors, super users, management and other website managers. • Communicate new features and work-flows to website managers as new versions of the system are being released, provide in depth one-on-one training where required.Tools, products and services used: • ProRankTracker • Screaming Frog • Google Analytics • HARO (Help a Reporter Out) • Umbraco

Hobro Gymnasium

Managing the Information at Fastaval with all that it includes: Staffing, organizing inventory, handling participant requests (mail/on-site), provide good service, have fun and much much more!During Fastaval 2014 our accountant became ill and I picked up his work in order for the convention to deliver a finished annual report with a total turnover of 650.000+ DKK across 5 departments and expenditures also in six figures.Additionally I have been in committees within the organisation working with: Social Media, Communication, Vision, Strategy.Unpaid voluntary work.

Ormskirk, Lancashire

As a transfer from Netto Denmark I assisted the Store Manager in teaching our UK staff how things are done at Netto as well as the "Netto Magic". With ~20 employees in the Ormskirk branch of which all but two were new to Netto, the challenges were many albeit very exciting.I was at one point or another responsible for the following sections of the store: Frozen, Flowers, Store front, Ambient, Fruit&Veg, Chilled.

Jernbanegade 48, 6000 Kolding

Responsible for opening and closing the store, restocking shelves, putting smiles on the faces of colleagues and customers alike. I often help train new employees and teach them their responsibilities. In addition I have: Hired staff, worked full time in periods of demand (and studies allowed it), provided valuable feedback for the organisation and its suppliers, further educated myself in the position as a manager through experience and seminars, managed our shops Facebook page, helped out at company-wide internal events for upper management (DS-group) and more.

Kolding, Denmark

Marketing and management consulting, photography, textiles.My pictures are featured on model pages, product catalogs and even in a board game.

Dieselvej 1, 6000 Kolding, Denmark

Current tasks: Maintaining the museum, adding new articles.Summer 2011: Digitalization of museum, organization of physical assets, historic research related to products more than 250 years back, creation of searchable, digital database, replying to colleague and customer enquiries on old products. General work in the marketing department.

Wellington & Wairarapa, New Zealand

At HSL I helped shape our crowdfunding campaign, launch and run social media channels, copywriting, design brochures/packaging and other visuals and more.

Wellington, New Zealand

In fall 2012 (Southern Hemisphere) I interned for Educa, a small start-up company based in Wellington New Zealand. As literally half of the total staff I undertook many various tasks most of which I was sole responsible for. I got highly involved on many levels, using not just marketing skills (purpose of the internship), but also did work on graphics, website design, user experience analysis (iPhone and web-version of the service) and much more.Focus areas: Conversion rate improvement throughout the entire funnel, market research, price optimisation, marketing.Tasks that I led/co-led: Messaging, customer experience and satisfaction, graphics for web and print, creating video tutorials, conduct job interviews, business strategy development, social media strategy development, press releases,Tasks partaken in: PR, customer service, user experience analysis, iPhone App development.Achievements:In 6 weeks, 4 times as many people opened our emails and 11 times as many visited our website after reading the email.Reduced amount of hours spent on support significantly by creating video tutorials.

Århus And Silkeborg, Denmark

Responsible for the design, purchase and pricing of merchandise before the congress, and managing handing it out at the congress.Unpaid voluntary work.

Århus And Silkeborg, Denmark

Volunteer work, co-organising Denmark's largest roleplaying/boardgame conferences (600-750 participants). Responsibilities: Check-in, information services, starting events, managing groups of volunteers for setting of events, stages, floor plans.Skills required: People-friendly attitude, being organized, good communication skills.Usually amongst the first people to set foot on the ground and amongst the last to leave, making sure everything was left cleaner, prettier and better than when we got there, making sure we would be welcome again the following year since the conference relied on being able to borrow the places for free.

Bachelor'S Degree, International Sales And Marketing

Activities and Societies: External representative, Internal representative, Buddy StudentFurther education within the field of marketing.

Ap Graduate, Marketing Management

Activities and Societies: Buddy student (helping new students settling in Denmark), presentations about the school and international.

Business, Marketing

Activities and Societies: 1 week tour with students from US, showing off Danish culture. Created basketball team with classmates and got.

Folkeskolens Afgangsprøve

Østerskov Efterskole teaches through a highly interactive and cooperative model, and with the motto "learning through play" at the center.