Mary King Email & Phone Number

Lafayette, In, Us

West Lafayette, Indiana

St. Thomas Aquinas Center is the Catholic Center at Purdue University serving nearly 1,000 families and 3,000- plus students in more than 35 programmatic ministries. My responsibilities include support to 20 Pastoral and Ministerial staff members and the parish community with internal and programmatic communications, stewardship and development initiatives, and marketing communication systems solutions.

West Lafayette, In

Areas of responsibility include: systems set up and integration, content marketing, production, office support, performance measurement, professional development, trademarks and licensing and campus guest relations.• Developed a brand use matrix and facilitated the development of a website to clarify the proper use of the University’s federally registered trademarks.• Facilitated the streamlining of workflow for creative services production and content management and the establishment of a performance metrics dashboard. • Initiated an effort to provide governance to the University’s digital marketing tools in collaboration with the University's information technology support.

West Lafayette, In

Purdue Marketing and Media: Office includes about 60 staff members within eight functional areas providing creative and strategic, marketing communication solutions for the University.• Senior Director, Customer Relationship Marketing (June 2011 to present)• Communications Director/Visitors Center Director (December 2010 to June 2011)• Communications Director (March 2009 to December 2010)Key Achievements• Development of a message platform for the President integrated into print publications, correspondence, scripts and presentations.• Established a Purdue parents and families communication committee and work with Development’s parent steering committee to drive the University’s parent and family communication activities.• Personify the Purdue brand to campus guests through enhanced campus tours, contemporary technologies (mobile app tours, digital kiosks, online chat and tour reservations system), refined evaluation metrics and the opening of a new Welcome Center facility.• Pursued royalty growth opportunities from Purdue merchandise by facilitating the establishment of an online store, the implementation of an apparel RFP, the adoption of a new business model and fostering relationships with other functional areas of the University.

Served as the primary liaison between the college’s administration, eight academic departments, and 10 locations across the state of Indiana for organizational communications and marketing and communications initiatives along with four marketing communication staff members.Key Achievements• Developed a marketing plan reporting system to coordinate and streamline marketing communications activities among the college’s 10 locations.• Facilitated internal communications and joint marketing initiatives between college entities for reduced manpower, cost savings, and brand integrity.• Developed an integrated recruitment plan that incorporates both marketing communication mediums (print, Web, video, and multimedia applications) orchestrated with staff recruitment activities (high school visits, visitor presentations, camps, etc.).

• Marketing Communications Strategy Manager – Provided marketing research, comprehensive marketing plan development and strategy, copy writing and editorial support. Served as supervisor for PMC’s support staff (four employees).• Communications Coordinator, College of Technology – Lead the development of a brand identity and the marketing and communications efforts for the Purdue College of Technology on the main campus and its 10 statewide locations.Key Achievements• Developed a worksheet‐driven process to help University areas develop their own marketing communications plans and implemented a statewide marketing campaign for the College of Technology.• Provided editorial support for more than 400 jobs over the course of three years.• Coordinated the activities of acquiring an agency for the University’s statewide engagement campaign, including the Request for Proposal process with procurement. • Utilized quantitative and qualitative marketing research and strategy assessments to provide insights for various campus entities, including the MBA program, Engineering minority recruitment, Mascot Vote, Purdue Retirees, Young Alumni Giving, and the Birck Golf Complex.

Region 5 - Kokomo, Logansport, Wabash

Led marketing strategies (for creative development and placement of radio, TV, and periodical advertising), design and production of college publications, coordination and promotion of special events, and internal communications and media relations activities for Ivy Tech Region 5. Key Achievements• Developed a comprehensive marketing plan and message platform in direct correlation with the Region’s strategic plan; proposed a sustainable budget; and managed creative production and media buys.• The Marketing office was eventually acknowledged by both administrators and faculty as a vital function to the college’s enrollment and was recognized with regional and national awards from NCMPR.

Kokomo, In Campus

Writer/editor/designer of several university publications, general copy writer/speech writer, photographer, wrote news releases/public service announcements, and served as campus liaison for media relations. Key Achievements• As departmental workload increased, took on more graphic design responsibilities, including the writing and design of the alumni magazine.• Worked with academic affairs to create its first (200+ page count) college catalog.

Certificate In Church Management, School Of Business

As disciples of Jesus Christ, we are called to be responsible stewards of the human, financial, and organizational resources entrusted.

Master Of Jurisprudence, Law

Focused concentration in contract, intellectual property and labor law topics.

Certificate, Technology Management

Activities and Societies: Cost Management, Project Management, Product Development Cycle, Lean Six Sigma, Leadership and Team.

Ba, Communications - Pr, Adv., Org. Comm

Activities and Societies: SPJ Debris, Copy Editor ADP Sorority Golden Key

Journalism, First Year