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Job Responsibilities:1, Plan, forecast and follow Product PSI throughout a business term2, Plan and develop Product forecast, product calendar, product marketing budget and follow up & manage closely3, Work closely with Regional Sales Managers to mobilize sales and push stocks to minimize inventory4, Create dealer specific targets with RSM and provide support to accomplish sellin and sellout volumes5, Successfully expanded over 80% product display in electronic retailers, dealers and in LG Brandshops6, Plan exclusive line up to create sense of competition among sales channels and to move stock levels7, Clear old inventory throughout trade and provide best solutions to liquidate dead inventory8, Develop pricing strategy for each of the products in the division, in accordance with market behavior and company policies, in order to maintain the required level of profitability9, Analyze internal sales and GFK data to create management reports and presentations to enhance overall business10, Enhanced the local product roadmap based on the market analysis, product management strategy and on-site sales activity11, Negotiate pricing depths, promotion depth and offer best support to business partners12, Collaborate closely with Naghi management, business channels, Sales, Marketing and Brandshop department 13, Conduct product and technical training throughout sales channels (Product, Selling and In-Store Communication).14, Team up to organize events, Manage Product Launches, Press Conferences, Cooking videos and materials; create press materials and toolkits.15 Expert on 4P strategy, P&L Analysis, Product development and Logistics16 Identify problem areas and drive appropriate functional groups to correct

1, Plan and develop marketing plan, marketing calendar, marketing budget and follow up & manage closely2, Gather insights and transform into strategies and develop integrated marketing communication plan3, Commission market research studies and take long-term brand decisions4, Organize events, Manage Product Launches, Press Conferences, Cooking competition and Gaming completion; create press materials, toolkits, and media advisories.5, Integrated communication; Produced Brand Video, Radio advertisement, Newspaper Ad, Unipoles, LEDs, Mupi Signs, Printing materials, Posters, Presentations and POS & Promotional materials.6, Media; Set Media plans, negotiate, execute and measure the campaign. Manage media budget.7, Gather and analyze data from company’s internal sales and research agencies8, Developed strategic marketing plans to establish brand positioning and increase sales volume.9, Track and analyze brand promoters’ performance in Modern trade and Traditional trade. 10, Manage LG Retail showrooms and LG Service centers for continuous enhancement and development11, Go-To-Market module management. Assign team to visit and report market situations constantly12, Conduct product and technical training throughout sales channels (Product, Selling and In-Store Communication).13, Managing digital marketing; launched LG Festival Facebook and YouTube channel and oversee content.Some Major Events & Achievements:1, Business conference, Indonesia, 2016: Planned and organized trip, Bookings and Land arrangements.2, Product Launch – TCL Air Conditioner, Hilton Jeddah, 11th Feb 2015: Planned, Organized and Managed the event3, Business conference, Malaysia, 2013: Planned and organized trip, Bookings and Land arrangements. To Kuala Lumpur and Kota KinaBalu4, Annual LG Marketing Conference, Durrat Al Aroos, Jeddah, 2012 to 2017: Planned, Organized and Managed the event

1, Plan and develop marketing plan, marketing calendar, marketing budget and follow up closely2, Gather insights and transform into strategies and develop integrated communication model3, Strong knowledge of Saudi Arabian consumer behavior, life cycle and demographics4, Gather and analyze sales data, draw conclusions, provide recommendation to the top management and execute5, Developed strategic marketing plans to establish brand positioning and increase sales volume.6, Increase brand credibility and come up with ideas that can be translated into communications campaigns.7, Organize and Manage Product Launches and Press Conferences; create press materials, toolkits, and media advisories.8, Arrange public appearances, contests, roadshows to increase product awareness and to promote goodwill9, Hired and managed team of 120 brand promoters that assisted in the execution of product road shows, industry trade shows, and product launch events.10, Develop and maintain the company's corporate image and identity.11, Organize and travel annual leisure trip for Business partners; MICE (Meetings, Incentives, Conventions and Exhibitions)12, Developing and maintaining professional relationships with Advertising & Media agencies, PR agencies, Research firms, Event management companies, Press reporters and Journalists.Some Major Assignments:1, Product Launch - LG Cinema Screen, Hilton Jeddah, 2012: Concept designing, Press release, 30 press and media professionals, media coverage in news media. 2, Business partners' Trip, 2012: Planned, organized and took over 40 pax to Kuala Lumpur and Penang Island3, LG Gaming competition: ARAMCO Enrichment Program Jeddah, 2012: Made a LG Game Zone setup and conducted gaming competition.4, LG Cooking competition: ARAMCO Enrichment Program Jeddah, 2012: Made a LG Cooking Zone setup and conducted cooking competition.5, Product Launch - LG Curved OLED, 2014: Managed the event

1, Commission research and rigorously analyze data to ensure brand issues are understood.2, Research market conditions in local, regional, or national areas to identify marketing trends. 3, Provide insights on markets and brands in order to guide clients through all stages of the brand or product life cycle.4, Gather data on competitors and analyze the method of marketing, stocking and OOS levels in the trade.5, Prepare reports of findings, illustrating data graphically and translating complex findings into written text. 6, Monitor and identify the development opportunities among product categories to guide brand owners and retailers.7, Identify and analyze the impact of new entrants, promotions and re-launches.8, Create Management report; indicate the impacts of new entrants and the effect on market share.9, Prepared category Market development, its brand shares, price sensitivity and distribution performance.10, Establishing and maintaining the best possible relationship with clients.Some Major Achievements:1, Unilever Brand Audit 2008 & 2009: Actively involved in data supply and analysis during the entire audit process.2, Jeddah Chamber of Commerce & Industry 2008 & 2009: Created all 91 product categories’ analysis.3, Seminar organized; MEMRB chairman and CEO on Global economic downturn.4, Panda Al Azizia 2009: Retail Business review. Key Clients Handled:• Chamber of Commerce • Sunbulah • Mazola• Unilever • Almarai • Radwa • Henkel• Pepsi • Savola • Clorox • UlkerKey Retailers Handled:• Panda Al Azizia • Geant • Carrefour

1, Responsible for the planning, coordinating, follow-ups and monitoring of advertising & promotional activities for the brand in close coordination with creative and media agencies.2, Manage production & distribution of TV Guide, brochure & POS material.3, Responsible for generating CRM wrap codes in the contact centers to track callers data.4, Measure viewer likeability towards best programs and TV channels.5, Collect primary research data through the customer contact centers, analyzes and present to the management.6, Analyze sales figures and identify the KPI.7, Communication of sales and marketing programs to area customer contact staff.8, Created sense of competition among sales representatives by placing individual sales figures on the office notice board.9, Carry out market research and customer surveys to assess demand, brand positioning and awareness.10, Identify target markets, researched competition, and managed product launches. 11, Browsing local sites, news papers, exhibitions and events to understand the market trends and competitors.12, Maintain a strong presence with networking connections in the media & marketing industry.Major Achievements:1, Active member of a Re-Branding team, worked from planning to the execution phase.2, Actively involved in CRM software development and implementation process with the consultant, Multichoice.3, Successfully executed FIFA world cup 2006 event campaign. Collected/ modified subscriber data, which helped later in marketing communication strategies.4, Active team member on the successful launch of ART cinema channel, “SMS/ call or register your details on website to get 1 week of FREE premium movie channel” campaign.5, Raised direct marketing program and initiated monthly TV guide production and circulation of both the satellite TV networks namely ART and Pehla Plus TV (Pehla +)